COMM 110 1st Edition Lecture 12I. Propagandaa. A form of communication that is aimed towards influencing the attitude of a community toward some cause or positions i. Perceive propaganda through influenceii. Forms1. Testimonial – celebrities endorse a product a. Justin Bieber with Proactive b. Wheaties 2. Glittering generalities – positive things to make them look bettera. Coke – “things go better with coke”b. Starbucks – “the best coffee for the best you”3. Transfer – act of relating something or someone we likea. Symbols are constantly usedb. Nike swishc. Wendy’s4. Plain folk – use of everyday people to advertisea. Jared from Subwayb. Cheerios commercials5. Bandwagon – attempts to persuade the audience to take a selective actiona. McDonald’s – over 99 billion served6. Name callinga. Political commercialsb. Looney Tunes with Sarah Pailinc. Obama – liar liar7. Card stacking – strategy of showing the product’s best featuresa. Telling the half truthb. Commercial about drugs when they say to ask your doctor and then say all the side effects fastb. Political advertising – a form of campaigning used by political candidates to reach and influence voters i. Very few regulationc. Public relations – the practice of managing the flow of information between an individual or an organization and the publici. To persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of new about it, its leadership, products, or of political decisionsd. Sound bite – a short clip of speech or music extracted from a longer piece of audio, oftenused to promote or exemplify the full length piecei. Small sections of a storyThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.ii. Can be used for propaganda e. Spin – a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in favor or against a certain organization or public figure i. Vaccine debate 1. A kid who picks up illnesses easily is not going to a school where other people aren’t vaccinated2. Saying vaccines cause autism by spinningII. Capitalism, Mass Media, and Informationa. In theoryi. Create new class and institutions1. Public opinionii. Protected from undue power interestsiii. Open and equal access to all iv. Provides rules for rational discourse, political views, and decisions beyond b. Shaping policy and lawi. Lobbyists – write legislation and draft bills 1. Working for