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PSU COMM 110 - The Corporation
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Lecture 5The CorporationMedia System Orientation- the structural organization of the media which guides the production of content and the societal logics related to the dissemination of information/knowledge thereinAuthoritatian- media is a mouthpiece1 personNorth KoreaState (theocracy/ party)- media as mouthpieceGroup of people (paternalism)ChinaPublic service- media as educatorBBCCommercial- media as a productWhen you watch the news you are forced to watch commercialsDemocratic participant- media as conduit for public participationThe internetSymbolic Culture- a concept used to differentiate the cultural realm constructed and inhabited by Homo sapiens from ordinary “culture”, which many other animals possessWearing Penn State clothingPresupposes more than the ability to learn and transmit behaviouraltradtitions from one generation to the next. It requires the invention of a whole new kind of things, things that have no existence in the “real” world but exist entirely in the symbolic realmCulture is based on symbolsLanguage, objects…Corporation- a company to make a profitCommodification- the transformation of goods, ideas, or other entities that may not normally be regarded as goods into a commodityA consequence of this is the expansion of the market trade to traditional non-economic fields and the concurrent treatment of anything as if it was a tradeable commodityA bottle of waterIn the old days ppl would fill up their buckets to get waterCommercialism- the process by which a new product or service is introduced into the general marketIt is broken into phases, from the initial intro of the product through its mass production and adoption. It takes into account the production…Questions:1. Does the documentary portray corporations fairly?BiasedOn one hand its good but on the other hand we need them2. Should we look at corporations as people?The movie says if a person was a corporation it would by a psychopathWhy according to our law are corporations deemed as people?A person is the closest thing to a human constitutionally3. What does the film say about corporations and the press (media)?Mcdonalds- frat boyApple- cool hipster guyCorporations do have some type of symbolic culture4. Are corporations just an American issue or a global matter?Global because we’re all about making money and its cheaper to go somewhere else for cheaper labor that also has consequencesCompanies from other countries like car companiesPoliticians can donate to corporations that share the same values as themMit Romney believes corporations are people videoGroup Discussion QuestionsDiscuss and write down one way that Corporations are beneficial to society and in your everyday lifePrivate sector has produced a lot of stuffJobsInnovationDiscuss and write down one way that Corporations are problematic to society and in your everyday lifeWorkers aren’t treated wellSome corps outsource jobsCreates problems that they don’t care about their people and only care about money which causes corruptionInfluence political action and lobby politiciansExploitationBarriers to entryDiscuss and come to a consensus about which corporation is the best, and describe whyThere are a lot of corporations that are in different businesses such as technology or environmental businesses so its hard to pick the bestCinnabun because its good for both partiesAT&TFirst innovators with wireless internetEnforcing no driving while textingGoogleIts fun and they take care of their employeesPaneraCampaign to feed peopleActively trying to help other orgsWalmartHas a lot of variety, but they don’t treat their employees wellAssuming that corporations are necessary for capitalist business practices, should there be any goods or services protected from corporations… why?No, because if a corp is like a person they should have the same rights as a personNo selling air or waterCOMM 110 1st Edition  Lecture 5 The Corporation Media System Orientation- the structural organization of the media which guides the production of content and the societal logics related to the dissemination of information/knowledge therein- Authoritatian- media is a mouthpieceo 1 persono North Korea- State (theocracy/ party)- media as mouthpieceo Group of people (paternalism)o China- Public service- media as educatoro BBC- Commercial- media as a producto When you watch the news you are forced to watch commercials- Democratic participant- media as conduit for public participationo The internet Symbolic Culture- a concept used to differentiate the cultural realm constructed and inhabited by Homo sapiens from ordinary “culture”, which many other animals possess- Wearing Penn State clothing- Presupposes more than the ability to learn and transmit behaviouraltradtitions from one generation to the next. It requires the invention of a whole new kind of things, things that have no existence in the “real” world but exist entirely in the symbolic realm- Culture is based on symbolso Language, objects… Corporation- a company to make a profit Commodification- the transformation of goods, ideas, or other entities that may not normally be regarded as goods into a commodity A consequence of this is the expansion of the market trade to traditional non-economic fields and the concurrent treatment of anything as if it was a tradeable commodity- A bottle of water- In the old days ppl would fill up their buckets to get waterCommercialism- the process by which a new product or service is introduced into the general market- It is broken into phases, from the initial intro of the product through its mass production and adoption. It takes into account the production… Questions: 1. Does the documentary portray corporations fairly?- Biased- On one hand its good but on the other hand we need them 2. Should we look at corporations as people?- The movie says if a person was a corporation it would by a psychopath- Why according to our law are corporations deemed as people?o A person is the closest thing to a human constitutionally 3. What does the film say about corporations and the press (media)?- Mcdonalds- frat boy- Apple- cool hipster guy- Corporations do have some type of symbolic culture 4. Are corporations just an American issue or a global matter?- Global because we’re all about making money and its cheaper to gosomewhere else for cheaper labor that also has consequences- Companies from other


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