Comm110 1st Edition Lecture 10 Current LectureBennetI. Gatekeeping – the process through which information is filtered for dissemination, whether for publication, broadcasting, the internet, or some other mode of communicationa. Occurs at all levels of the media structureb. Examplesi. Owners of the mediaii. Governmentiii. Advertisersiv. Anchorman 21. Watching the car crash 2. Sensational not happy go luckyII. IndexingIII. News as a democratic information system: The Public InterestIV. Media Fragmentationa. There are many different channels that tell different newsV. Accidental Exposure vs. Narrowcastinga. Accidental exposure – with fewer news channels/outlets people were exposed to more information and viewpoints because there was a larger audience to appeal toi. Possible there is no answerb. Narrowcasting – TV channels going to a small audienceVI. Agenda SettingVII. Journalisma. Watchdog journalismb. Chilling effectVIII. Soft news/ infotainment/ sensationalism/ tabloidizationa. New snapchatIX. News Biasa. Press packX. Corporate Economics vs. Democracya. The structure of news is a businessb. Ratings/ audience demographicsi. Earn money for the corporationc. Fragmentationd. Media monopolyi. Telecommunications Act of 19961. Was supposed to make media open for everybody2. Then rules changed and we moved to Media Consolidationa. A lot of networks have channels that are interrelatedThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.3. Everything is converging4. We reduce more and more5. News and Advertising Videoii. Ownership Concentration and Conglomerationiii. Logics of hypercommercialism and Commodificationiv. Synergistic
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