COMM 110 1st Edition Lecture 23Social Movements in a Digital WorldI. Astroturfing a. Describes formal public relations projects that deliberate seek to engineer to the impression of spontaneous rootsb. Fake grass typec. Wal-Marti. Cause marketing – business relationship in which a for- profit and a nonprofit form a partnership that results in increased business for the for- profit and financial return for the non- profit 1. TOMs and the RED campaignd. Crowdsourcing – process through which a task, problem, or project is solved or is completed through unofficial and geographical dispersed participants i. Businesses do and is in relation with other orgsII. History of Activisma. Past protestsi. Words of mouth ii. Public relations tactics (for more organized social movements/ groups)iii. Poems/ theatreiv. Demonstrations and ralliesv. Letters to congressmen/ political leaders/ members of the media vi. Pamphlets/ leafletsvii. Music (mnemonic device)b. Modern protestsi. Music ( generally not mainstream)ii. Social mediaiii. Demonstrations/ ralliesiv. Mobile phone mobilizationv. Hacktivsm/ hacking (anonymous)vi. Online potitions1. Doesn’t carry that much weight 2. People don’t always read it3. Examplesa. People changed their facebook profile pictures but does the old judge have facebook?c. Positivesi. Empowers youthsii. Creates transnational networks and coordinationiii. Gives voices/ publicity to popular grievancesiv. Don’t have to go through traditional channels to get the message acrossThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.v. Low costvi. Creates awareness d. Slacktivism/ clicktivismi. Combines activism and slackerii. People using online platforms like facebook and twitter to promote activist idealsiii. Already has conclusion embedded within that slacktivism is a lazy actioniv. Good or bad1. Feel good about themselves but didn’t really do anything 2. Better than nothing v. Negatives/ dangers1. Encourages superficial “slacktivsm”2. Programming codes, company policies, and user terms may constrain efficacy3. Goals of companies are different from advocates4. Repressive states use social media to shut out voices, surveillance, and propagandaa. Kony 2012e. Hacktivmsi. Most famous group anonymousii. Hacking websites to create a sense of anarchy1. Will attack anyonea. US governmentb. Terrorists iii. Seen as both good and bad1. Can be used to bypass censorship2. Can also be used to block sites that have important societal function f. 6 strategies for future social media activists i. Businesses don’t care about people who are older in ageii. Use group influence as consumersiii. Appeal to US government for future lawsiv. Exploit industry self regulation of social media companiesv. Pressure social media companies directlyvi. Look to develop less commercially controlled technologies 1. Wikipedia g. Discussion questionsi. How do new media technologies impact democracy and democratic movements?1. An organization2. Instantaneous info3. A lot more people access info4. Celebrity endorsement ii. Do you see slacktivsm and hacktivsm as positive/ negative or somewhere in between, why? 1. Legality issue with hacktivsm vs slacktivsma. Should we always follow the