JMC 1100 1st Edition Lecture 2 History of Media I II Gutenberg gets it started a 1455 his printing press allows the production of literature like the Bible b Introduces reading and free thinking in masses c Triggers Protestant reform Martin Luther Germans make it formal a 1605 Created first printed journal for prices of goods in European ports b 1600 1700 dozens of similar journals are created c 1690 America s first newspaper i Chicago Tribune 1847 ii Iowa Star Des Moines Register 1849 iii New York Times 1851 iv Wall Street Journal 1889 Media Presentation Rational I II III IV V VI VII VIII IX Media content Logical and trustworthy Products sold on practical needs a Jeans durable and not stylish Propaganda a 1898 Spanish American War first example of mass propaganda b William Randolph Hearst You furnish pictures and I ll furnish a war i Used gruesome ugly brutal pictures to make Americans feel threatened ii War starts President Wilson creates committee on public information to sell WW1 to Americans Posters appeal to emotions they aren t for logical support 1920 s movies become popular a I E 1922 40 million tickets sold weekly Silent film makers enjoy new forms of entertainment a Arrival of a Train at La Ciotat by Lumiere Brothers i Scared people first time seeing a moving picture Birth of a Nation 1915 a Classic film for its cinematography i Technology was break through b Considered the most racist film and triggers the rebirth of the KKK c Creates awareness of what the use of media can do 1900s Social factors led to social sciences These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute a b c d e Industrialization Modernization Increase in education Growing population Immigration farming Social Science big deal I II III IV V VI VII VIII IX X XI Development of mass society theory a Did it affect everyone equally Growing film industry a Corrupted by movies Thousands of movies had to be catalogued and analyzed 1933 First mass communication research study published a Payne Fund Study 1929 1932 b Wanted to find out effects with movies and how they associated with feelings Testing on children they sat and watch movies in order see how they were effected a 60 of adult action remembered b 90 of violence remembered three months later i Believed the movie content was real 1933 Nazis use power to take control of the media which leads to control of the German people Joseph Goebbels Think of the press as a great keyboard in which the government can t play a Eventually sold the Germany to the Nazis Portrayal of unfamiliar people and issues changed attitudes Adolescents learned new behaviors a Learning how to kiss from movies Media Corrupts society Legacy of fear a Based on the study of industrialization modernization urbanization education and immigration i I E Germans stop democracy vote Mass society theories and Payne Funds a Media has powerful effects same meaning i Magic Bullet Theory ii Hypodermic Needle Theory