MKT 300 1st Edition Lecture 2 Outline of Previous Lecture I Management II 7 Challenges III Competitive advantage IV Types of Managers V Entrepreneur vs Intrapreneur Outline of Current Lecture VI Different Perspectives VII Fredrick Taylor VIII Scientific Management IX Taylor Gillbreths X Administrative Management XI Behavioral Viewpoint XII Human Relations XIII Douglas McGregor Current Lecture XIV Different Perspectives A historical 1 classical 2 behavioral 3 quantitative B contemporary 1 systems 2 contingency 3 quality management XV Fredrick Taylor A observations more productive less jobs needed B employees didnt have incentive to go above and beyond XVI Scientific Management A tasks and incentives time and motion studies productivity should be tied to pay XVII Taylor Gillbreths These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute A B C D study parts select workers with right abilities give workers training to do task use principles to plan work methods XVIII Administrative Management A Henry Foyal first to identify major functions of management B Max Weber bureaucracy C Positive bureaucracy features 1 well defined heirarchy of authority 2 formal rules and procedures 3 clear division of labor 4 impersonality 5 careers based on merit XIX Behavioral Viewpoint A Human behavior and motivation towards achievement XX Human Relations A Maslows Hierarchy of needs 1 Physiological 2 safety 3 love belonging 4 esteem 5 self actualization XXI Douglas McGregor A Theory X people wont work unless you make them work B Theory Y people want to do good and work hard
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