MKT 300 1st Edition Lecture 1 Outline of Current Lecture I Management II 7 Challenges III Competitive advantage IV Types of Managers V Entrepreneur vs Intrapreneur Current Lecture VI Management A pursuit of organizational goals efficiently and effectively B efficient best use of resources C effective achieve results to make right decisions D Planning how to achieve goals E Organizing F Leading G Controlling how did we do VII 7 Challenges A Competitive advantage why are we better B managing for diversity things changing in future C globalization products come from foreign countries D information technology gathering whats happening E ethical standards scams protecting environment F sustainability being environmentally friends G managing your own happiness and life goals VIII Competitive advantage A why are we better B need to learn how to outperform other C what do we have that they do not IX Types of Managers A Top managers long term decision makers B middle managers example is deans of colleges C first line managers watching over non mangerial people D non mangerial regular employees E Functional manager one activity These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute F G X general manager more than 1 activity Mintzberg findings 1 more verbal than written communication 2 long hours intense pace 3 fragmentation Entrepreneur vs Intrapreneur A entrepreneur new opportunity for product service launches business B intra inside company that finds better way for company to do something
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