COMM 105 1st Edition Lecture 1Outline of Current Lecture I. CommunicationA. Definition II. Communication ProcessIII. The Shannon Weaver Model of Communicationa. Diagram IV. Mass CommunicationV. Mediated Communicationa. DefinitionVI. Mass Media vs. Mediated Mediaa. ChartCurrent LectureWhat is Mediated Communication?Communication – the way in which one person stimulates meaning in the mind of another person through verbal or nonverbal actions. - An action that a person consciously uses to affect another person’s behaviors- It can be unintentional- Depends on the sender or receiver of the messageo Extreme Versions: Receiver oriented and Sender Oriented – depends on the intentions of the sender and/or recieverCommunication is:- An ongoing process- An audience centered activity and/or pursuit- Made possible through nonverbal or verbal actions. However we tend to believe a person’s nonverbal actions more than their verbal actions.These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.MessageThe Communication Process – the initial conversation sets the tone for all the conversations you will have with one person. - Relies on negative or positive first impressions and conversations.The Shannon Weaver ModelSources sending a message to a destination through transmitters, channels and receivers while trying to diminish noise.Feedback – information from a receiver back to a senderNoise – anything that disrupts information exchange (it can be internal or external).Mass Communication – production of something informational or entertainment worthy that reaches a large audience through popular mediums; for example newspaper, television, or radio. - There is a lack of individual audience control- Finite in available channels-Delayed Feedback- Example: if you want to get a TV show off the air because you don’t like it, you have to do more than not watching it. You have to convince a lot of people to stop watching it, to really get the TV producers attention.o Lack of audience control over the messages being produced.o Delayed FeedbackInterpersonal - between people with an established relationshipInformationSourceTransmitterChannelReceiverDestinationNoiseSourceMessageMediated Communication – the use of a medium (channel) to transmit a message between a sender and receiver- Can be mass communication or interpersonal = mediated communication finds a happy medium between the two.- Focuses on what people actually want to see/hear because we are using technology to be interactive and exclusive.- We use interpersonal means to send out mass message, which blurs the lines between media.o If you have a secret that you actually want everyone to know, you will tell a person you know can’t keep secrets. Mediated Media Mass Media- Wider variety of channels - Few communication channels- Smaller more conspicuous audiences - Large, anonymous audiences- User Controlled - Sender Controlled- 2-way interactive communication - 1- way communication- Experimental Learning - Observational Learning- Example: Facebook, Twitter - Example: Newspaper,