NCSU COM 112 - COM 112 Chapter 4 (29 pages)

Previewing pages 1, 2, 3, 27, 28, 29 of 29 page document View the full content.
View Full Document

COM 112 Chapter 4



Previewing pages 1, 2, 3, 27, 28, 29 of actual document.

View the full content.
View Full Document
View Full Document

COM 112 Chapter 4

163 views


Pages:
29
School:
North Carolina State University
Course:
Com 112 - Interpersonal Communication
Unformatted text preview:

Page 107 CHAPTER PREVIEW 1 2 3 4 1 The Process of Perception 2 Fundamental Forces in Interpersonal Perception 3 Explaining What We Perceive 4 Improving Your Perceptual Abilities MAKING SENSE OF OUR SOCIAL WORLD Moments into her speech accepting the 2009 MTV Video Music Award for best female video country singer Taylor Swift along with her audience was stunned when rapper Kanye West suddenly appeared onstage grabbed the microphone from her hands and declared that a video from pop singer Beyonc should have won the award instead Taylor I m really happy for you West said I ll let you finish but Beyonc had one of the best videos of all time One of the best videos of all time Visibly shaken Swift walked offstage moments after West s outburst leaving viewers to wonder why he had so rudely interrupted her acceptance speech Page 108 W hen we encounter social behavior especially behavior we find surprising our nearly automatic reaction is to try to make sense of it We need to understand what is happening if we are to know how to react to it properly Therefore getting along in our social world depends a great deal on our ability to make meaning out of other people s behaviors When we talk about making meaning we re talking about the process of perception Our minds and senses help us understand the world but they can also lead us to make mistakes such as misinterpreting other people s behaviors The more we learn about our perception making abilities the better we know ourselves one another and our world We can all learn to perceive behavior more accurately and this chapter focuses on how 1 The Process of Perception Despite being one of the most productive marketing managers at her publishing company Gisele has a hard time earning favor from her supervisor Dale Gisele enthusiastically presents new products and innovative marketing plans at her weekly meetings with Dale but he seems interested only in the bottom line Instead of sharing Gisele s excitement about fresh ideas his concerns always center on how much a new product will cost and how much profit it will generate Gisele has come to perceive Dale as an uninspired manager who is simply biding his time until retirement Dale concedes that Gisele is energetic and smart but he perceives her as na ve concerning the way business works Part of what makes Gisele and Dale s relationship so challenging is the differences in their interpersonal perceptions In this section we will examine the process of perception by defining interpersonal perception identifying the stages of perception making and probing factors that influence the accuracy of our perceptions of others Interpersonal Perception Defined Gisele and Dale clearly have quite different perceptions of each other but what does that mean exactly Perception is the process of making meaning from the things we experience in our environment and when we apply this process to people and relationships we engage ininterpersonal perception 1 We are involved in interpersonal perception constantly Gisele experiences Dale s repeated references to costs and profits for instance and she makes meaning from them he has no enthusiasm for anything except the bottom line You notice what your friends colleagues relatives and co workers do and say and their words and actions have meaning to you based on the way you interpret them Three Stages of the Perception Process Your mind usually selects organizes and interprets information so quickly and so subconsciously that you may think your perceptions are objective factual reflections of the world You might say you perceived that Kanye West was being rude to Taylor Swift because he was being rude to her In fact you created that perception on the basis of the information you selected for attention he interrupted her speech the way you organized that information interruption is an inconsiderate behavior and the way you interpreted it he s being rude 2 Page 109 Selection organization and interpretation are the three basic stages of the perception process Let s examine each one SELECTION The process of perception begins when one or more of your senses are stimulated You pass a construction site and hear two workers talking about the foundation they re pouring You see one of your classmates smile at you A co worker bumps you on the shoulder as he walks past If you notice these sensory experiences of hearing seeing and being bumped then they can initiate your process of forming perceptions In truth your senses are constantly stimulated by objects and events in your environment It s simply impossible though to pay attention to everything you re seeing hearing smelling tasting and feeling at any given moment 3 When you re walking past the construction site for instance you re probably no longer hearing the sounds of traffic going by Rather than paying attention to all the stimuli in your environment you engage in selection the process in which your mind and body help you choose certain stimuli to attend to For example you notice your classmate smiling at you without paying attention to what others in the classroom are saying or doing You notice that your spouse failed to bring home dinner but you ignore the fact that he got the car washed and picked up your dry cleaning Clearly the information you attend to influences the perceptions you form Importantly we don t necessarily make conscious decisions about which stimuli to notice and which to ignore Rather as research indicates three characteristics especially make a particular stimulus more likely to be selected for attention First being unusual or unexpected makes a stimulus stand out 4 For instance you might not pay attention to people talking loudly while walking across campus but hearing the same conversation in the library would probably spark your attention because it would be unusual in that environment Or perhaps you re walking back to your car after a night class and you don t take particular notice of other students walking along the same sidewalk but you do notice an older poorly dressed man pushing a shopping cart His presence stands out to you because you aren t used to seeing people on campus who look like him Second repetition or how frequently you re exposed to a stimulus makes it stand out 5 For example you re more likely to remember radio ads you ve heard repeatedly than ones you ve heard only once Similarly you tend to notice more characteristics about the people you see frequently than about those you


View Full Document

Access the best Study Guides, Lecture Notes and Practice Exams

Loading Unlocking...
Login

Join to view COM 112 Chapter 4 and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view COM 112 Chapter 4 and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?