NCSU COM 112 - COM 112 Chapter 4 (29 pages)

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COM 112 Chapter 4



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COM 112 Chapter 4

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Pages:
29
School:
North Carolina State University
Course:
Com 112 - Interpersonal Communication

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Page 107 CHAPTER PREVIEW 1 2 3 4 1 The Process of Perception 2 Fundamental Forces in Interpersonal Perception 3 Explaining What We Perceive 4 Improving Your Perceptual Abilities MAKING SENSE OF OUR SOCIAL WORLD Moments into her speech accepting the 2009 MTV Video Music Award for best female video country singer Taylor Swift along with her audience was stunned when rapper Kanye West suddenly appeared onstage grabbed the microphone from her hands and declared that a video from pop singer Beyonc should have won the award instead Taylor I m really happy for you West said I ll let you finish but Beyonc had one of the best videos of all time One of the best videos of all time Visibly shaken Swift walked offstage moments after West s outburst leaving viewers to wonder why he had so rudely interrupted her acceptance speech Page 108 W hen we encounter social behavior especially behavior we find surprising our nearly automatic reaction is to try to make sense of it We need to understand what is happening if we are to know how to react to it properly Therefore getting along in our social world depends a great deal on our ability to make meaning out of other people s behaviors When we talk about making meaning we re talking about the process of perception Our minds and senses help us understand the world but they can also lead us to make mistakes such as misinterpreting other people s behaviors The more we learn about our perception making abilities the better we know ourselves one another and our world We can all learn to perceive behavior more accurately and this chapter focuses on how 1 The Process of Perception Despite being one of the most productive marketing managers at her publishing company Gisele has a hard time earning favor from her supervisor Dale Gisele enthusiastically presents new products and innovative marketing plans at her weekly meetings with Dale but he seems interested only in the bottom line Instead of sharing Gisele s excitement about fresh ideas his



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