JOURN 4256 1st Edition Lecture 12 Outline of Last Lecture I Storytelling and PR Outline of Current Lecture II Social Media a Websites b Reasons to use social media why it matters c Social media content strategy d Social media terms e Metrics Current Lecture What is a website A distribution system Major source of info for public journalists Way to market communications Info about your org List of products services Technical support Contact info These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Tips for a good website Reflects your org Fits with mission goals Is interactive has movement Branded Never more than 3 clicks Clear search clear contact Keep it fresh with new info Evaluate and change as needed Reasons to use social media Exponential reach for low Ability to target more than any other media Fosters participation engagement collaboration and interactive communications Reason social media matters Impacts brand prestige reputation Serves as listening posts Shape public opinion Reveals personal interactions with brands Turns users into brand ambassadors Drives people to the rest of your content Social media content strategy Make your plan Know your content type Decide on frequency Line up your calendar Twitter terms Username or handle Twitter users identify themselves by their username Example CDCgov Retweet If a tweet from another Twitter user is relevant the retweet function allows you to forward their message to your network Mention Automatically link to other Twitter users by putting the symbol in front of the user name in a message Hashtag Similar to a mention a hashtag is created automatically when you put the symbol before a word Hashtags allow other people o join in a larger convo on a topic or get info quickly Pinterest terms to know Pin An image added to Pinterest Image may either be from a link from a site or uploaded image Can include captions Repin One image in pinned it can be repined by others Board Where your pins live Can have different boards for different subjects Metrics that matter Interactivity likes follows etc You want users who See your messages Talk about your group Tell their friends about your group
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