JOURN 4256 1st Edition Lecture 11 Outline of Last Lecture I Written tactics for PR a Five stage adoption b How do I create a message c Six principles of story ideas d Types of written PR Outline of Current Lecture II Storytelling and PR Current Lecture StorytellingWhy storytelling Stories are easy to remember easier than statistics Implications the style in which information is communicated can be just as important as the information itself Story arc start establish routine inciting incident obstacle to overcome everything changes tension rises midpoint evertything changes obstacle to overcome tension rises climax denoument Popularity isn t everything Kleenex Let It Out campaign Done in US and UK TV radio and web These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Create an emotional bond between consumer and Kleenex tissues
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