Total = 19 slides1Sociology 201:Social Research Design9. Conceptualization and MeasurementTotal = 19 slides2Preview• Workbook assignments due: 5.2(15 pts), 5.5(20 pts) • Video• Conceptions and Concepts• Conceptualization• Indicators and Dimensions• Interchangeability of Indicators• Group exercises• Creating Opinions• Preview new homeworkTotal = 19 slides3What is This?•Square?•Box?•Diagram?•Geometric shape?•Puzzle?•Dumb logo?•What is it really?Total = 19 slides4We can measure anything that’s real•Prejudice•Alienation•Self-esteem•Social Class•Sophistication•Progress•Deviance•• Group Solidarity• Race/Ethnicity• Authoritarianism• Intelligence• Justice• Equality• Religiosity• . . .but are all of these real?Total = 19 slides5What is Social Class?•xxx• xxxTotal = 19 slides6What is Race/Ethnicity?•What is a Colored/ Negro/Black/African-American•What is a Spanish surname/Hispanic?•What is an Asian-American?•What is an Indian/Native American?•What is a white/ Caucasian?Total = 19 slides7Conceptions and Concepts•Conception = mental image•Concept = family of conceptions•Terms label themTotal = 19 slides8Conceputalization•Refining/specifying our concepts•Example of anomie and anomiaTotal = 19 slides9Indicators and Dimensions•Misconception of what's real•Religious dimensions•Political dimensions•Socioeconomic dimensionsTotal = 19 slides10Interchangeability of Indicators•Can’t define religiosity unambiguously•What are some definitions/indicators•But we can determine what causes it (!?)Total = 19 slides11Group Exercise•Pick a variable difficult to measure•Make sure it’s a meaningful variable•People must vary: eg, some more/less than others on variable•Write it down•Prepare to reportTotal = 19 slides12Next step•Swap variables between groups•Conceptualize and measure the variable you got in the swap•Prepare to reportTotal = 19 slides13Creating Attitudes and Opinions•Do we create things by making distinctions? (e.g., beautiful)•Hadley Cantril example on WWII•Let’s do a quick, mental survey. . .•Will George W. Bush pose nude in Playgirl magazine during 2001?•Might want to reconsider the value of your opinionsTotal = 19 slides14Next Time•“Operationalization”•Read Chapter