CHAPMAN SOC 201 - Operationalization (21 pages)

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Operationalization



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Operationalization

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Pages:
21
School:
Chapman University
Course:
Soc 201 - Introduction to Research Methods
Unformatted text preview:

Sociology 201 Social Research Design 10 Operationalization 02 11 2003 Total 30 slides 1 Preview Review Chapter 5 assignments Measurement Options Range of variation variations between extremes Review levels of measurement Single and multiple indicators Guidelines for asking questions Review units variables attributes Operationalization Drill Preview Chapter 6 assignments 02 11 2003 Total 30 slides 2 Review Workbook Assignments Range 0 to 80 1 of you has 80 7 in the 70s 13 in 50s and 60s 8 have 0 02 11 2003 Total 30 slides 3 Remember The Issue is MEASUREMENT 02 11 2003 Total 30 slides 4 Range of variation ABANY Yes No POLVIEWS Extremely liberal to extremely conservative PARTYID Strong Democrat to Strong Republican and Other Party ATTEND Never to more than once a week Total 30 slides 02 11 2003 5 Variations between extremes AGE every year Could give categories Under 21 21 35 36 50 51 65 65 and older 02 11 2003 Total 30 slides 6 Review levels of measurement 02 11 2003 Nominal Ordinal Interval Ratio Total 30 slides 7 Single or multiple indicators Indexes and scales next time 02 11 2003 Total 30 slides 8 Guidelines for asking questions Questions and statements Open ended and closed ended questions Make items clear Avoid double barreled questions Respondents must be competent Questions should be relevant Short items are best Avoid negative items Avoid biased items and terms 02 11 2003 Total 30 slides 9 Operationalization Drill Specify variables attributes and units of analysis 02 11 2003 Total 30 slides 10 Do girls get better grades than guys Variables Attributes Unit of analysis Okay to use g p a 02 11 2003 Total 30 slides 11 Which department has the hardest courses 02 11 2003 Variables Attributes Unit of analysis What is hard Handling crosslisted courses Total 30 slides 12 Are Chapman courses difficult Can t answer that You need something to compare it with 02 11 2003 Total 30 slides 13 Who earns most doctors or dentists Variables Attributes Unit of analysis Note ambiguity of doctor Specify income gross net annual etc 02 11 2003 Total 30 slides 14 Are business school students more prejudiced than sociology students Variables Attributes Unit of analysis Majors Minors Taking courses What kind of prejudice 02 11 2003 Total 30 slides 15 Do business students study harder than sociology students Variables Attributes Unit of analysis 02 11 2003 Total 30 slides 16 Are Catholics more religious than Protestants Variables Attributes Unit of analysis Can only do this for very specific indicators e g church attendance beliefs prayer 02 11 2003 Total 30 slides 17 Are Russian popular songs more romantic than American ones Variables Attributes Unit of analysis BTW how would you tell if a song is romantic 02 11 2003 Total 30 slides 18 Do democracies have a higher standard of living than nondemocracies Variables Attributes Unit of analysis 02 11 2003 Total 30 slides 19 Preview Ch 6 Workbook Assignments 6 2 Semantic differential Start with a variable then some dimensions Be sure to review structure of semantic differential Show how each response might be scored in a composite measure 02 11 2003 Total 30 slides 20 Next Time Composite Measures Read Chapter 7 02 11 2003 Total 30 slides 21


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