Total = 14 slides1Sociology 201:Social Research Design19. Survey Research IITotal = 14 slides2Preview•Review Workbook Assignments•Interview Surveys•Telephone Surveys•CATI– Computer Assisted Telephone Interviewing•Online Surveys•Secondary AnalysisTotal = 14 slides3Interview Surveys• The role of the interviewer• General rules for interviewing– Appearance and demeanor– Familiarity with questionnaire– Follow question wording exactly– Record responses exactly– Probing for responses•Know all this as a consumer of surveysTotal = 14 slides4Telephone Surveys•History–Not highly thought of at first–Household interview expenses and refusals up•Now quite respectableTotal = 14 slides5CATI: Computer Assisted Telephone Interviewing•Set-up•Random Digit Dialing•Asking questions and recording answers•Data storage and analysisTotal = 14 slides6Online Surveys•Advantages–Cheap–Fast–Automatic data entry•Disadvantages–Easy to say no–Representativeness–o Harris Poll Online: http://www.harrisinteractive.com/Weekly PollSample Surveyo The Survey/Marketing Research e-Store:http://www.streamlinesurveys.com/Streamline/estore/index.htmo American Consumer Opinion: http://www.ACOP.como Cogix: http://www.cogix.com/Total = 14 slides7Secondary Analysis and Data ArchivesTotal = 14 slides8Preview Workbook Assignments•Field notes are taken as you observe. Don’t be skimpy.•Provide a summary of your conclusions.Total = 14 slides9Next Time•Field Research I•Read Chapter
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