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Total = 16 slides1Sociology 201:Social Research Design18. Survey Research ITotal = 16 slides2Preview•Workbook assignment due: 9.2(40 pts)•Discuss opinions•Introduction to Survey Research•Self-administered surveysTotal = 16 slides3Discuss opinions--recall video•Abortion, capital punishment, marijuana, Iraq, Haiti, Boris Yeltsin, Oliver North, the Reverend Sun Myung Moon, Newt Gingrich, Nelson Mandella, Ross Perot, Whitewater, the causes of the Challenger shuttle crash, and who killed John F. Kennedy.How did you form opinions on topics like these?Total = 16 slides4Socialization at Harvard/BerkeleyTotal = 16 slides5Australian frozen embryosTotal = 16 slides6Beatles: •"Nowhere Man• Doesn't have a point of view”Total = 16 slides7Introduction to Survey Research• Ancient• Polls• CensusTotal = 16 slides8Recall Chapter 6 guidelines•Questions and statements•Open-ended and closed-ended questions•Make items clear•Avoid double-barreled questions•Respondents must be competent•Questions should be relevant•Short items are best•Avoid negative items•Avoid biased items and termsTotal = 16 slides9Contingency questionsHave you ever been abducted by aliens?YesNoIf yes: Did they let you steer the ship?YesNoIf yes: How fast did you go?Warp speedWeenie speedTotal = 16 slides10Matrix questionsStrongly AgreeAgree DisagreeStrongly DisagreeUndecidedSociology 201 is wonderful . . . . . Sociology 201 should be required for all Chapman students. . . . . . . Sociology 201 should be required for all college students everywhere. . . . . . . . . . . . . . . . . .Sociology 201 should be required for all human beings. . . . . . . . . . .Thumper and Bambi should have to take Sociology 201. . . . . . . . . .Total = 16 slides11Group Work•Think of a topic relevant to Chapman students•Write a survey question that would elicit the information you want.Total = 16 slides12Self-administered questionnaires•Fill out in class or similar setting•Deliver and/or pick up•Mail distribution and return•Monitoring returns•Follow-up mailings•Acceptable response ratesTotal = 16 slides13Example: Medical faculty study•Discussed this previously in terms of sampling•Fold-over instrument•Postcard follow upTotal = 16 slides14UH student survey•Also discussed in terms of sampling•6 mailing labels•2 follow ups•Later tried a double folding cover–Didn’t work very wellTotal = 16 slides15Next Time•Survey Research II•Review Chapter


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CHAPMAN SOC 201 - Survey Research I

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