COMM 2360: Test 1
16 Cards in this Set
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Political Economy
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Economic Approach/analysis of the culture industry, a way to critique the culture industry, if you follow the money you can understand why things are the way they are
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Fetishism of Commodities
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things people believe have intrinsic value, people mistake social relationships for things, we are largely unaware where products come from, where they go, they just pass through our lives
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Branding
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selling a brand rather than a product, the product is secondary to the brand
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Media Consolidation
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Concentration of media ownership is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media…..ongoing process in which more and more media companies (e.g. radio, television, newspapers, magazines) are falling into the hands of fewer a…
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Advertising cynicism
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cynicism-people are becoming cynical (distrusting, skeptical) about ads
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Mindshare
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how much space in the brain a particular brand has claimed, another way of talking about brand recognition
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Recombinant culture
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there are sequels and recreations of things because they made money. “Interchangeable parts”- a result from a commercial culture organized around a factory metaphor
- Honey boo boo
- combining successful things into one
ex. the bachelor and who wants to nbe a millionar
leads to -…
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Guerrilla marketing
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Advertising in a way that the target consumer may not realize or immediately recognize that they are being advertised to. (Counters advertising cynicism). using low-cost unconventional means of advertising (graffiti, street art, flash mobs) to convey or promote product/idea
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Polysemy
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the ability for a sign, word, or phrase to have more than one meaning. “Fragmentation of meaning (many symbols).”
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Synergy
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interaction between two or more organizations to create a combined effect
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Culture Industry
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The term culture industry was coined by the critical theorists Theodor Adorno and Max Horkheimer, and was presented as critical vocabulary in the book Dialectic of Enlightenment (1944), wherein they proposed that popular culture is akin to a factory producing standardized cultural goods …
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Alienation
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factory system, service of profit, culture extension of advertising, culture becomes false and disconnected and manipulative, artist is not connected to their art (divorced) ex. producer of soap operas just pushes them out, not a tedious relationship
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Cultural Capital
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spending a lot of money to obtain recognition
- The term cultural capital refers to non-financial social assets that promote social mobility beyond economic means.
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Ad Creep
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Ad-creep refers to the increased "creep" of advertising into previously ad-free spaces.
spending a lot of money to obtain recognition
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Moral Panic
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defined as an episode, often triggered by alarming media
stories and reinforced by reactive laws and public policy, of exaggerated or
misdirected public concern, anxiety, fear, or anger over a perceived threat to social order
-an extreme social response to the belief that the moral c…
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Homogenization
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standardization, uniformity
- part of the Frankfort School argument
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COMM 2360: Test 1