UGA COMM 2360 - Advertising to Kids (4 pages)

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Advertising to Kids



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Advertising to Kids

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Advertising to Kids


Lecture number:
10
Pages:
4
Type:
Lecture Note
School:
University of Georgia
Course:
Comm 2360 - Rhet & Pop Culture

Unformatted text preview:

COMM 2360 1nd Edition Lecture 10 Outline of Last Lecture I Living the Brand II Big Brands Colonizing Cultural Life Outline of Current Lecture III Kids a b c d Trends Tweens Concerns Laws Current Lecture September 12 2014 Review The Brand brand as negotiation o central negotiation of popular culture o brand is central to this class what does the brand have to do with popular culture rhetorical negotiations of power brand o craft ID of large numbers of people to have rhetorically sculpting pop culture belief system econ role mediates our relationship with cultureo ex Harley Davidson when talk about motorcycle culture people say I m going to go out and buy a Harley in other words join motorcycle culture brand is fused with culture to such an extent you connect them o rhetorical sculpting of an entire section of popular culture history of brand shift from product to identity feature of consumer society o society developed in post waridentification as modeo within milieu branding as a mode of creating consumers makes sense 360 degreeo brands should be able to create a world that is completely immersive These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute o Nike world view the spirit or soul of brand mindshare and cultural capital o more territory a brand can carve out in your brand the more power o artists becoming brands instantly recognizable sound Industry carved out particular sound brand image for Beyonce colonizing cultural spaces o significant once brand colonizes culture it rewrites the script sprite gives a certain version of hip hop etc intimacy with culture Kids Trends between 1990 and 2000 amount spent on marketing to children increased 10X that s 100 mil in 1983 to 17 billion in 2007 tween influence on parents 1965 5 bil 1975 25 bil 85 132 bil 95 188 bil 2012 estimates up to 1 2 tril Barbie was made possible by television in 2002 tweens spent 30 billion 2008



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