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Hindsight Bias
Also known as the knew-it-all-along effect or creeping determinism, is the inclination to see events that have already occurred as being more predictable than they were before they took place.
Placebo Effect
Experimental results caused by expectation alone Thinking you are receiving treatment can boost your spirits, relax your body, and "relieve" your symptoms
Illusory Correlation
The perception of a relationship where none really exists Ex. Going outside with wet hair will get you sick
Confirmation Bias
A tendency of people to favor information that confirms their beliefs or hypotheses Paying attention to confirming information and disregard evidence that goes against what you believe
Dendrites
Picks up signals from other cells
Axon
An axon is a long, slender projection of a nerve cell, or neuron, that typically conducts electrical impulses away from the neuron's cell body. Transmits them to other neurons, muscles, or glands
Myelin Sheath
Forms a layer around only the axon of a neuron
SSRI
Selective serotonin re-uptake inhibitors Used as antidepressants in the treatment of depression, anxiety disorders, and some personality disorders. Ex. Prozac, Zoloft, Paxil
Corpus Callosum
Largest bundle of neural fibers Connects the 2 brain hemispheres            - Carries messages between the two hemispheres
Lower Level Brain Structures
Cerebellum- Controls motor movments and balance Reticular Formation- Filters some of the sensory information before passing it onto the thalamus Enables you to sleep with sound Regulates arousal Thalamus- Sensory switchboard for the brain; all senses but smell Medulla: Handles vit…
Limbic System
Emotion, Learning and Memory Hypothalamus, Pituitary Gland, AMygdala, Hippocampus Pituitary Gland (tells body to release hormones)
Hypothalamus
Motivation Controls the "4 f's" (feeding, fighting, fleeing, fucking) One of the reward centers of the brain Creates pleasure
Amygdala
Agression and fear
Hippocampus
Makes up 85% of the weight of the human brain Any high-order thought, perceiving, thinking, experience of self awareness Conscious control
Cerebral Cortex
Covers the cerebrum 2 hemispheres, symmetric, divided up into 4 different lobes
Frontal Lobe
Hearing Understanding language
Parietal Lobe
Sensation Sensory processing
Occipital Lobe
Vision
Frontal Lobe
Language Memories Symbolic processing Motor Control Anything conscious
Broca's Area
Involved in speech production
Wernicke's Area
Understanding of language occurs
Association Areas
Found in all 4 lobes Responsible for integrating information and linking sensory inputs with stored memories
Absolute Threshold
The minimum stimulation necessary to detect a particular light, sound, pressure, taste or ordor 50% of the time
Difference Threshold
A just noticeable difference The measure of how different two stimuli have to be in order for the subject to notice that they are not the same Webster's Law Shown as a percentage NOT a number
Visual Processing
Visual processing is the sequence of steps that information takes as it flows from visual sensors to cognitive processing. Scene
Retinal Processing
Receptor rods and cones Bipolar Cells Ganglion Cells
Feature Detection
The brain's detector cells response to specific features Edges, lines and angels
Parallel Processing
The ability to carry out multiple operations or tasks simultaneously. Brain to simultaneously process incoming stimuli, and in parallel computing by machines Color, movement and depth
Recognition
Brain interprets the constrcted image based on information from stored images
Rods
Specialized to perceive dim light First receptors to detect movement and register shapes Cannot detect color
Cones
Function best in bright daylight Allow people to see colors and fine detail Divided into three different types which absorb wavelengths of light in the short (blue), middle (green) and long (red) ranges About 6 million in each eye
Classical Conditioning
A form of learning in which one learns to link two or more stimli and anticipate events
Unconditioned Response (UR)
The unlearned, naturally occuring response to the unconditioned stimulus Ex. Salivation when food is in mouth
Unconditioned Stimulus (US)
A stimulus that naturally and automatically triggers a response
Conditioned Response (CR)
The learned response to a previous neutral but now conditioned stimulus
Conditioned Stimulus (CS)
An originally irrevelant stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response
Extinction
The diminishing of a conditioned response Occurs when an unconditioned stimulus does not follow a conditioned stimulus
Operant Conditioning
A type of learning in which behavior is stregthened if followed by a reinforcer or diminished if followed by a punisher
Operant Behavior
A form of learning in which an individual's behavior is modified by its consequences; the behavior may change in form, frequency, or strength.
Law of Effect
Throndike's principle Behaviors followed by favorable conseuences become more likely and behaviors followed by unfavorable consequences become less likely
Operant Chamber
A laboratory apparatus used in the experimental analysis of behavior to study animal behavior Operant Conditioning: Skinner Box
Shaping
Reinforcers guide behavior toward closer and closer approximations of the desired behavior
Reinforcers
Any event that strengthens the behavior it follows
Positive Reinforcement
Increasing behaviors by presenting positive stimuli, such as food Any stimulus that, when presented after a response, strenthens the response
Negative Reinforcement
Increasing behaviors by stopping or reducing negative stimuli, such as shock Any stimulus that, wen removed after a response, strenthens the response Not a punishment
Primary Reinforcer
An innately reinforcing stimulus, such as one that satisfies a biological need
Conditioned Reinforcer
A stimlulus that gains its reinforcing power through its association with a primary reinforcer Secondary reinforcer
Continuous Reinforcement
Reinforcing the desired response every time it occurs
Partial (Intermittent) Reinforcement
Reinforcing a response only part of the time Results in slower acquisition of a response but much greater resistance to extinction than does continuous reinforcement
Fixed-Ratio Schedule
Reinforces a response only after a specified number of responses
Variable-Ratio Schedule
Reinforces a response after an unpredictable number of responses
Fixed-Interval Schedule
Reinforces a response only after a specified time has elapsed
Variable-Interval Schedule
Reinforces a response at unpredictable time intervals
Generalization
The tendency, once a response has been onditioned, for stimuli similar to the conditioned stimulus to elicit simlar responses
Sensory Memory
The senses momentarily register amazing detail Hold information long enough to be processed for basic physical characteristics Very brief retention of images .3 seconds for visual info 2 seconds for auditory info
Working/Short Term Memory
Few items are both noticed and encoded Conscious processing of information Limited capacity 7+/-2 items Brief storage: about 30 seconds
Longer-Term Storage
Some items are altered or lost Explicit memory Consciously accessible
Retrieval From Long Term Memory
Depending on interference, retrieval cues, modds, and motives, some things get retrieved, some things don't
Spacing
Tendency for distributed study or practice to yield better long-term retention than achieved through massed study or practice
Chunking
Organizing items into familiar, manageable units Often occcurs automatically Expands working memory load
Long-term Potentiation (LTP)
An increase in the synapse's firing potential after brief, rapid stimulation Neural basis for learning and memory
Priming
The activation, often unconsciously, of certain associations, predisposing one's perception, memory or response Much of our information processing occurs automatically, out of sight and off the radar screen of our conscious mind
Framing
The way an issue is posed How an issue is framed can significantly affect decisions and judements Frame risks as numbers, NOT percentages
Risk Averse
For gains WHen you frame info in terms of gains, it makes people risk averse They want to lock in the sure thing and take no risk
Risk Seeking
For losses People become risk seeking when given an option of loss
Representativeness Heuristic
Judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes May lead us to ignore other relevant information Enables you to make snap judgments
Base Rate Neglect
When you mistakenly judge the likelihood of a situation by not taking into account relevant date We tend to ignore or underuse base-rate information
Functional Fixedness
The tendency to think of things only in terms of their usual functions An impediment to problem solving Ex. A person may ransack the house for a screwdriver when a coin would have worked
Mental Sets
A tendency to approach a problem in one particular way, often a way that has been successful in the past
Savant Syndrome
Condition in which a person otherwise limited in mental ability has an amazing specific skill Computation Drawing
Information Processing Approach
Intelligence is like having a fast "chip" Multiple Intelligences
Multiple Intelligences
Linguistic Logial-mathematical Spatial Musical Intra (Inter)- Personal Bodily-Kinesthetic
How is intelligence measured?
Alfred Binet: Developed tests of children's mental age (MA) Lewis Terman: Wanted to track gifted children             IQ= MA/CA x 100 David Wechsler: Wanted to minimize language/cultue biases. Wanted to sort adults; Shift to relative position on the bell curve; mental age plateaus, but…
Flynn Effect
IQ scores has increased every decade Due to: Nutrition, Greater Schooling, More stimulating environments IQ is heritable
Potentiation
Behaviors that achieve the goal become especially rewardng Ex. Cold water becomes a more potent reinforcer on a hot day
Glucose
Blood sugar Too high - hyper activity Too low- Coma
Set Point Hypothesis
Your body has a set weight to which it strives to return
Set Range Hypothesis
Weight can vary by +/-10% around the set point
Anorexia
Not eating
Bulimia
Vomiting
Self Determination Theory
Theory of human motivation and personality, concerning people's inherent growth tendencies and their innate psychological needs.
Intrinsic
For the inherent pleasure of the activity Its enjoyable
Extrinsic
For some outcome To get a good grade, graduate
Locus of Control
Who is the author behind my action? Feeling of "who's in charge?" Internal: Self External: Outside of self
Implicit Theories (Mindsets)
A deeply help but seldom articulatd system of everyday assumptions and beliefs about the structure of some aspect of the social world Main distinction is a person's belief that intelligence is mostly fixed or changeable
Entity Theory
Belief that intelligence is mostly fixed, stable entity Can learn new things but underlying intelligence remains the same
Entity Theorists
Tend to blame one's owns intellectual ability when they encounter failure ("I'm not smart enough")
Incremental Theory
Belief that intelligence quality that can be changed/developed Putting effort into learning new things allows you to develop/cultivate how intelligent you are Emphasis on changeable factors responsible for developing intelligence to explain behavior
Incremental Theorists
Tend to blame specific changeable factors that may have led to the negative outcome I didn't try hard enough
Prototypes
Mental image or best example of a cetegory Matching new items to a prototype provides a quick and easy method for sorting items into categories Chairs or birds
Heuristic
Rule of thumb strategy that often allows us to make judgments and solve problems efficiently
Algorithm
Methodical, logical rule or procedure that guarantees solving a particular problem
Phoneme
The smallest distinctive sound unit Chat: ch-a-t
Morpheme
The smalest unit that carries meaning May be a word or part of a word Prefix and suffix
Grammar
A system of rules in a language that enables us to communicate with and understand eachother
Semantics
The set of rules by which we derive meaning from morphemes, words, and sentences in given language Add -ed to end of word to signify it was in the past gives rules for how to understand how words and morphemes are combined to produce meaning Talked and talk- you know the differnce beca…
Syntax
The rules for combinig ords into grammatically sensible sentences in a given language gives order of sentence and words modifying other words man bit dog "dog bit man"- you know the differnce because of syntax
Babbling Stage
3-5 months Spontaneously mutters various sounds at first unrelated to the household language any infant can make any phoneme sound Infants can distinguish phonemes of different languages better than adults
One Word Stage
1-2 years child speaks mostly in single workds starting to understand words from parents parent says dog, baby will look at dog
Two Word Stage
2 child speaks mostly in 2 word statements uses two word phrases that match household syntax adjective comes before the subject Telegraphic
Telegraphic Speech
Early speech stage in which the child speaks like a telegram go car
Linguistic Competence
The ability to produce and understand utterances we have never heard before
Critical Period
If human isn't exposed to language at a certain age, its going to be extremely hard for them to learn a language later in life
Statistical Learning
They can tel that "ba" follows "be" because they hear "baby."
Maslow's Hierarchy of Needs
Certain needs are more fundamental than others You can rank needs in hierarchial fashion Traingle of needs
Phsysiological Needs
Breathing Food and Water Sex Sleep Homeostasis Excretion
Safety
Security of: body employment resources, morality the family, health property
Love/Belonging
Friendhsip Family Sexual Intimacy
Esteem
Self Esteem Confidence Achievement Respect of others
Self- Actualization
Morality Creativity Spontaneity Problem Solving Acceptance of Facts
Self- Transcendence
Needs to find meaning beyond ones self
Schemas
Concept or framework that organizes and interprets information Cats, dogs, concept of love
Assimilate
Interpreting our new experience in terms of our existing schemas (understandings) Ex. Having a simple schema for cow, a toddler may call all four legged animals cows
Accommodate
Adapting our current understandings (schemas) to incorporate new information Ex. A child soon leanrs that the original cow schema is too broad and accommodates by refining the category
Sensorimotor Stage
Birth-2 years Infants know the world mostly in terms of their sensory impressions and motor activitys (looking hearing touching, mouthing, grasping)
Preoperational Stage
2-7 years During which a child learns to use language but does not yet comprehend the mental operations of concrete logic Difficult with conservation
Conservation
The principle that properties such as mass, volume and number remain the same despite changes in the forms of objects
Egocentric
The peroperation child's difficulty taking another's point of view
Theory Of Mind
People's ideas about ehir own and other's mental states about their feelings perceptions and thoughts and the behaviors these might predict
Concrete Operational Stage
7-11 years CHildren gain the mental operations that enable them to think logically about concrete events Can comprehend mathematical transformations
Formal Operational Stage
12 years old People begin to think logically about abstract concepts If, then situations
Id
Contains reservoir of unconscious psychic energy that strives to satisfy basic sexual and aggressive drives Operates on the pleasure principle demanding immediate gratification
Ego
Largely conscious "executive" part of personality that mediates among the damands of the Id, superego, and reality Operates on the reality principle, satistying the id's principles that realistically bring pleasure rather than pain
Superego
The part of personality that represents internalized ideals and provides standards for judgment and for future aspiration
Schizophrenia
split mind Refers not to multple personality split but rather to a split from reality that shows itself in disorganized thinking disturbed perceptions, and inapporpriate emotions Hallucinations, talk in disorganized and delusded ways toneless voices, expressionless faces, mute or rigid …
Reciprocity
People tend to return a favor, thus the pervasiveness of free samples in marketing
Commitment and Consistency
If people commit, orally or in writing, to an idea or goal, they are morel ikely to honor that commitment because of establishing that idea or goal as being congruent with their self image
Social Proof
People will do things that they see other people are doing
Authority
People will tend to obey authority figures, even if they are asked to perform objectionable acts
Liking
People are easily persuaded by other people that they like
Scarcity
Perceived scarcity will generate demand
Injuctive Norm
Tell you what you SHOULD do
Descriptive Norm
Tells you what people ACTUALLY do

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