BCOM 3360: TERMS
24 Cards in this Set
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Motivating Action in a Persuasive Message
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Knowing exactly what action you favor before you write
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Researching & Organizing Persuasive Data
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Cluster diagrams.
1. Gain Attention
2. Build Interest
3. Reduce Resistance
4. Motivate Action
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Messages flowing Downward
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Use warm Tone
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Messages flowing Upward
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Avoid being argumentative. Be confident.
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Rational Appeal
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Reason & Intellect. Relate to saving/making money, or improving efficiency.
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Emotional Appeal
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Relate to Status, Ego, and Sensual feelings.
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Preparing a Work Plan
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State the problem, State Purpose, Research Strategy, Tentative outline, Work Schedule
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Table
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Shows exact figures and values
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Bar Chart
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Compare one item with others
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Line Chart
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Demonstrate changes in quantitative data
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Pie Chart
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Visualize a whole unit
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Flowchart
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Display a process or procedure
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Organization Chart
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Define a hierarchy of elements
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Photo, Map, Illustration
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Used to create authenticity, to spotlight a location, or to show an item in use.
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Purposes of Documentation
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Strengthen argument, protect yourself against plagiarism, instruct the reader.
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Paraphrasing
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Write your own version without looking at original text. Avoid repeating grammatical structure. Do not borrow any specific language.
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Chronological vs. Functional Resumes
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Chronological is most popular. Functional focuses on skills rather than past employment.
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Action Verbs
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Used in statements that list achievements
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Polishing a Resume
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Consolidate headings, Study other resumes for formatting ideas, eliminate wordiness,
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Cover Letter
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-includes an opening that captures attention, introduces the message, and identifies the position.
-a body that sells the candidate and focuses on the employer's needs & highlights your strengths.
-Closing that requests an interview and motivates action.
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Screening Interview
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A short interview to eliminate candidates that do not meet the minimum requirements
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Hiring/Placement Interview
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Invited to after passing the screening interview. Can be one-on-one, Panel, Group, Sequential, or Stress interviews.
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Before the Interview Procedures
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Use Professional phone techniques, making first conversation impressive, research the target company, prepare and practice. Rehearse Success Stories, Practice answers to possible questions, Clean up digital dirt.
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Situational & Behavioral interview questions
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Situational Q's help employers test your though processes and logical thinking. Behavioral Q's involve telling stories of experience. ( Use STAR method)
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BCOM 3360: TERMS