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Motivating Action in a Persuasive Message
Knowing exactly what action you favor before you write
Researching & Organizing Persuasive Data
Cluster diagrams. 1. Gain Attention 2. Build Interest 3. Reduce Resistance 4. Motivate Action
Messages flowing Downward
Use warm Tone
Messages flowing Upward
Avoid being argumentative. Be confident.
Rational Appeal
Reason & Intellect. Relate to saving/making money, or improving efficiency.
Emotional Appeal
Relate to Status, Ego, and Sensual feelings.
Preparing a Work Plan
State the problem, State Purpose, Research Strategy, Tentative outline, Work Schedule
Table
Shows exact figures and values
Bar Chart
Compare one item with others
Line Chart
Demonstrate changes in quantitative data
Pie Chart
Visualize a whole unit
Flowchart
Display a process or procedure
Organization Chart
Define a hierarchy of elements
Photo, Map, Illustration
Used to create authenticity, to spotlight a location, or to show an item in use.
Purposes of Documentation
Strengthen argument, protect yourself against plagiarism, instruct the reader.
Paraphrasing
Write your own version without looking at original text. Avoid repeating grammatical structure. Do not borrow any specific language.
Chronological vs. Functional Resumes
Chronological is most popular. Functional focuses on skills rather than past employment.
Action Verbs
Used in statements that list achievements
Polishing a Resume
Consolidate headings, Study other resumes for formatting ideas, eliminate wordiness,
Cover Letter
-includes an opening that captures attention, introduces the message, and identifies the position. -a body that sells the candidate and focuses on the employer's needs & highlights your strengths. -Closing that requests an interview and motivates action.
Screening Interview
A short interview to eliminate candidates that do not meet the minimum requirements
Hiring/Placement Interview
Invited to after passing the screening interview. Can be one-on-one, Panel, Group, Sequential, or Stress interviews.
Before the Interview Procedures
Use Professional phone techniques, making first conversation impressive, research the target company, prepare and practice. Rehearse Success Stories, Practice answers to possible questions, Clean up digital dirt.
Situational & Behavioral interview questions
Situational Q's help employers test your though processes and logical thinking. Behavioral Q's involve telling stories of experience. ( Use STAR method)

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