SOCI 205 1nd Edition Lecture 8 Outline of Last Lecture I. What is culture?II. Material vs nonmaterialIII. Cultural scriptsIV. SubculturesV. Values and normsOutline of Current Lecture II. What is media?III. Media researchIV. Media effectsV. StereotypesVI. Political economyVII. Culture jammingCurrent LectureWhat is Media?- Media—any formats or vehicles that carry, present, or communicate information- Mass media—any form of media that reaches the mass of the peopleo Racism in the media—media continue to reflect and perpetuate racist ideologieso Sexism in the media—Western media often criticized for glamorizing and perpetuating unrealistic ideals of feminine beautyMedia Research- Media studies open paths of investigation including:o Textual analysis and audience studieso How people create media and the biases involved in that creationo How media reflect the culture in which they existo How individuals and groups use the media to change cultureo Hegemony—a condition by which a dominant groups uses its power to elicit the voluntary “consent” of the masses Exercises moral and intellectual leadership Are people molded by the culture in which they live, or do they actively participate in shaping the world around them?These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Stereotypes- Intentionally or unintentionally, the media can create or reinforce ethnic, racial, gender, religious, and other stereotypesPolitical economy- Media ownership in the US is in the hands of only a few companies- These companies affect the information and messages communicated to the public- Consumerism—the belief that happiness and fulfillment can be achieved through acquisition of material possessions- Globalization of the media has spread American culture around the worldCulture jamming—turning media against