History of Social Media-Social Media started with internet forums-Myspace, Linked in launched in 2002-Facebook launched in 2004, now the biggest social media siteMost Popular Social NetworksFacebook – Were against ads in the beginning. Now ads are more integrated, more difficult to ignore on news feedTwitter-Most Important Social Media Sites For Teens-Fall 2012 Facebook was most popular-Fall 2013 Twitter and Instagram have caught up to FacebookHow Social Media affects businessDomino’s PizzaOffending Video showing two employees blatantly ignoring food safety in the kitchenBiggby CoffeeTrayvon Martin tweet – “Glad that bullet killed him”How social media catches on- More about psychology than technology6 Principles of Social MediaSocial Currency-When people talk about a restaurant or place-Tend to talk about things that give us social statusEnvironmental Cue-Top of Mind-Example: Rebecca Black’s Friday, terrible song, search engines spike every Friday for people searching for itEmotion-When people care, they share-Different types of emotionsPublic-When we see something, we are more likely to imitate itPractical-We like to share relevant informationStories-Wrapping up content in a broader areaUser generated contentHas different needsSelective information processing – our brain can only process so muchPeripheral cues – incidentalHistory of Social Media-Social Media started with internet forums-Myspace, Linked in launched in 2002-Facebook launched in 2004, now the biggest social media siteMost Popular Social NetworksFacebook – Were against ads in the beginning. Now ads are more integrated, more difficult to ignore on news feedTwitter-Most Important Social Media Sites For Teens-Fall 2012 Facebook was most popular-Fall 2013 Twitter and Instagram have caught up to FacebookHow Social Media affects businessDomino’s PizzaOffending Video showing two employees blatantly ignoring food safety in the kitchenBiggby CoffeeTrayvon Martin tweet – “Glad that bullet killed him”How social media catches on- More about psychology than technology6 Principles of Social MediaSocial Currency-When people talk about a restaurant or place-Tend to talk about things that give us social statusEnvironmental Cue-Top of Mind-Example: Rebecca Black’s Friday, terrible song, search engines spike every Friday for people searching for itEmotion-When people care, they share-Different types of emotionsPublic-When we see something, we are more likely to imitate itPractical-We like to share relevant informationStories-Wrapping up content in a broader areaUser generated contentHas different needsSelective information processing – our brain can only process so muchPeripheral cues – incidentalHB 337 1st Edition Lecture 3 History of Social Media  -Social Media started with internet forums  -Myspace, Linked in launched in 2002  -Facebook launched in 2004, now the biggest social media site  Most Popular Social Networks Facebook – Were against ads in the beginning. Now ads are more integrated, more difficult to ignore on news feed  Twitter-  Most Important Social Media Sites For Teens  -Fall 2012 Facebook was most popular  -Fall 2013 Twitter and Instagram have caught up to Facebook  How Social Media affects business Domino’s Pizza- Offending Video showing two employees blatantly ignoring food safety in the kitchen Biggby Coffee- Trayvon Martin tweet – “Glad that bullet killed him”  How social media catches on  - More about psychology than technology  6 Principles of Social Media  Social Currency  -When people talk about a restaurant or place  -Tend to talk about things that give us social status  Environmental Cue  -Top of Mind  -Example: Rebecca Black’s Friday, terrible song, search engines spike every Friday for people searching for it These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. Emotion -When people care, they share  -Different types of emotions  Public -When we see something, we are more likely to imitate it  Practical -We like to share relevant information Stories  -Wrapping up content in a broader area  User generated content - Has different needs- Selective information processing – our brain can only process so much- Peripheral cues – incidental History of Social Media  -Social Media started with internet forums  -Myspace, Linked in launched in 2002  -Facebook launched in 2004, now the biggest social media site  Most Popular Social Networks Facebook – Were against ads in the beginning. Now ads are more integrated, more difficult to ignore on news feed  Twitter-  Most Important Social Media Sites For Teens  -Fall 2012 Facebook was most popular  -Fall 2013 Twitter and Instagram have caught up to Facebook  How Social Media affects business Domino’s Pizza- Offending Video showing two employees blatantly ignoring food safety in the kitchen Biggby Coffee- Trayvon Martin tweet – “Glad that bullet killed him”  How social media catches on  - More about psychology than technology  6 Principles of Social Media  Social Currency  -When people talk about a restaurant or place -Tend to talk about things that give us social status  Environmental Cue  -Top of Mind  -Example: Rebecca Black’s Friday, terrible song, search engines spike every Friday for people searching for it  Emotion -When people care, they share  -Different types of emotions  Public -When we see something, we are more likely to imitate it  Practical -We like to share relevant information Stories  -Wrapping up content in a broader area  User generated content - Has different needs- Selective information processing – our brain can only process so much- Peripheral cues –