DOC PREVIEW
MSU HB 337 - Website Evaluation
Type Lecture Note
Pages 2

This preview shows page 1 out of 2 pages.

Save
View full document
View full document
Premium Document
Do you want full access? Go Premium and unlock all 2 pages.
Access to all documents
Download any document
Ad free experience
Premium Document
Do you want full access? Go Premium and unlock all 2 pages.
Access to all documents
Download any document
Ad free experience

Unformatted text preview:

HB 337 1st EditionLecture 9Topics Covered1. Search Engine2. Website Evaluation I3. Website Evaluation II4. BSC ApproachSearch Engine- Crawler – Visits each web page and identifies hyperlinks on the page- SEO- process of affecting the visibility of a website or webpage in a search engine’s naturally searched for results- Meta Tags – HTML tag that provides information about a web page- Backlinking – Hyperlink that links from a web page back to your own web page or siteWebsite Evaluation I (Dr. Kasavana)1. Site is easy to find (URL / PURL) 2. Site is easy to navigate 3. Site content is informative4. Site design is interactive5. Site adheres to 8 second rule (website must load within 8 seconds) 6. Site adheres to 3-click rule (be able to find any information in no more than 3 clicks)7. Site recognizes 50% rule 8. Site is searchable9. Site encourages visit/returnWebsite Evaluation II- Contento Quality vs. Quantityo Identityo Choice- Navigationo “What your customers want”o Timeo LinksThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.o Organized - Aestheticso Graphic Designso Simplicityo Contrast (Action Color vs. Passive Color)- Connection o DEF: “a tool that translates an organization’s mission and strategy into a comprehensive set of performance measures that provide the framework for a strategic measurement and management systemo Technicalo Marketingo Internalo


View Full Document

MSU HB 337 - Website Evaluation

Type: Lecture Note
Pages: 2
Download Website Evaluation
Our administrator received your request to download this document. We will send you the file to your email shortly.
Loading Unlocking...
Login

Join to view Website Evaluation and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Website Evaluation 2 2 and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?