HB 337 1st EditionLecture 9Topics Covered1. Search Engine2. Website Evaluation I3. Website Evaluation II4. BSC ApproachSearch Engine- Crawler – Visits each web page and identifies hyperlinks on the page- SEO- process of affecting the visibility of a website or webpage in a search engine’s naturally searched for results- Meta Tags – HTML tag that provides information about a web page- Backlinking – Hyperlink that links from a web page back to your own web page or siteWebsite Evaluation I (Dr. Kasavana)1. Site is easy to find (URL / PURL) 2. Site is easy to navigate 3. Site content is informative4. Site design is interactive5. Site adheres to 8 second rule (website must load within 8 seconds) 6. Site adheres to 3-click rule (be able to find any information in no more than 3 clicks)7. Site recognizes 50% rule 8. Site is searchable9. Site encourages visit/returnWebsite Evaluation II- Contento Quality vs. Quantityo Identityo Choice- Navigationo “What your customers want”o Timeo LinksThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.o Organized - Aestheticso Graphic Designso Simplicityo Contrast (Action Color vs. Passive Color)- Connection o DEF: “a tool that translates an organization’s mission and strategy into a comprehensive set of performance measures that provide the framework for a strategic measurement and management systemo Technicalo Marketingo Internalo
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