Rules Approach 19 02 2014 08 06 00 Rules approach Choice proactive not reactive o People make purposeful choices about their actions to achieve Goals achieved by following social rules for decisions o Rules as goal action linkages example how to get an A in COMM250 Study do discussion homework go to the class goals etc o Rules are negotiated between people Context matters o Culture o Where you are school vs home Rules Examples o If you want to project a favorable self image when interacting with strangers then you should engage in polite social conversation The rule is the whole thing put together o If you want a satisfying romantic relationship you should communicate openly and honestly Rules theorists want to understand Why people choose to follow not follow rules The effect of following not following the rules How people create negotiate rules o Social event according to comm theorists What are the meta theoretical assumptions of the Rules Theorists Ontological Epistemological o Take an empirical approach to study comm observing people communicating o Rules are socially constructed humanist aspect as well Axiological o Values do not matter Systems Approach Human behavior is part of a bigger system o Need to understand the whole system in order to understand any part of it You can t understand family communication with just looking at one part of the family you need to understand how the whole family interacts Free will constrained by system in which they operate o Law like o Rules Properties of Systems Wholeness Interdependence whole system Hierarchy etc Boundaries Openness o They study the entire model entire organization o Made up of component parts all of those parts are interrelated in some way o A change in any part of the system is going to affect the o All systems are made up of component parts Ex in a family the parents children grandparents o Ex the family is a boundary What happens in the family stays in the family o Also open The family is talked about outside of the family Do you know what my mother did today Calibration Feedback o Systems require stability Equifinality Rhetoricians Interpretive or Hermeneutic Approach o The people who are trying to interpret meaning from text o Ex May read a speech and interpret it based on a story Critical Approach o Values matter axiology matters o Look at the society see injustices in the society use communication in order to make the people aware of the injustices and to change the injustices Theoretical Continuum of Scientific vs Humanistic Approaches to the Study of Comm Scientific Humanistic Laws systems rules rhetoricians interpretive critical 19 02 2014 08 06 00 BMGT 5 15 COMM 5 17 ECON 5 19 19 02 2014 08 06 00
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