BUS-Z 302 Lecture 17Outline of Last Lecture I. Introduction to Case CompetitionOutline of Current Lecture II. Q&A SessionCurrent Lecture-Water-based printingoInk soaks into the thread and fibers of the shirtoMost people use plasticoloRunnier and smoother and softer-Softer and more breathable printsoEasier to custom mix the colors to meet the clients wants and needs-Barriers to entry oNot a lot of people know what goes into the actual creation of the shirtsoNot many people understand how many pieces of equipment exist for high volume production or understand how many -Reach out to current customersoA lot of the business is word of mouth oA lot of the customers come from facebook, but because of the word of mouthoWant to reach out to the customers that can come back every monthoWant people that are truly in the need for consistent merchandising -Consistent clothing lines-Contract salesoLow margin but high volume-Most people come to them with artwork already readyoDesigning stuff is much more intensive than just having the design already done-Referrals oDo participate in some finder's feesoMay need to connect with people and get rewards set up to attract more customers-Goal in five years is to be in the half a million profit company-Trying to get customers that may have more money to spend and will be repeat customers -Trying to sell on a more personal levelo"we are a family run company"These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.-ProductionoUsually 7- 10 business days depending on businessoUsually doing about 50 t-shirts but they do have orders for 2,000 plus oMost of the work is done before the actual printing -Not using anything commercial for keeping track of the business-Can pretty much print on anything but usually stick to basic tees and materialsoDon’t just say that they need to print on different materials but rather what people to target who want those types of materials-Don’t have a lot of money to spend on things but want to grow the company at the same timeoWould rather have something that is backend stuff than front-end things-Aka wants to have someone that says, I'll sell something for you but won't get paid until I deliver -Hasn’t reached out to frats or sororities and hasn’t had time to actually reach out to get new customersoMaybe do promotional tshirts with every order-CompetitionoHow close to the first page can you get with keywordsoMain competition is customink.com and 5000 others but those people are usually only looking for one time purchases and whatnot-Ultimate goal is to be back in BloomingtonoDoesn’t have to be in popular locations, doesn’t have any actual customers coming into their warehouse-Could cold-calling and getting a meeting with a potential customer work?oDon’t want to sell a cheap product but everything in this business is about priceoMost repeat customers say that they like them because of their