HBM 131 1st Edition Lecture 23 Outline of Last Lecture I Associations II Incentives Outline of Current Lecture I II MICE class presentation Second MICE presentation Current Lecture I MICE Facts A Worth over 30 million B Meetings umbrella term 1 2009 about 1 8 million meetings took place 2 Sorority Meeting 16 000 seat banquet Attendees spent 74 million in restaurants hotels retail etc C Incentives 1 Program organized by event companies to recognize an individual or group who managed to achieve specific goals 2 Can be employees of a company clients or even business partners Example Marriott reward points cruises free hotel rooms tablets TVs jewelry recreational equipment D Convention Conference Congress 1 Conventions conferences and congress are not the same 2 Conference general and usually more formal meeting with the objective to provide information to debate negotiate prepare polices or to come to agreements 3 Conferences a gathering for discussions problem solving fact finding 4 Congress larger gathering sometimes taking place every 3 to 5 years E Exhibitions and Tradeshows 1 Currently there are more than 1 100 venues globally 2 Europe as the most important market and North America followed by Asia are leading this part of MICE 3 Exhibitions for almost anything you can think of III MICE Presentation 2 A MICE on a local level 1 Common places in WA that are used to hold MICE events are Seattle Bellevue Spokane Olympia 2 DECA high school and college conference held annually in Bellevue for the state of Washington 3 4H a program that promotes the empowerment of youth through agriculture and horse back riding B MICE on a national level 1 Common places in the US are Orlando FL and Las Vegas 2 Ben Jerry s Ice Cream Conference held every year three types of meetings Franchise owners FAC Managers Community service community service project held in the area of the conference for all the owners mangers and employees to help out the community C MICE on an international level 1 Beijing China national convention center 23 000 sq m can be divided into 4 separate venues Hosted planned Olympic fencing etc 2 Sau Paulo 11 million inhabitants More than 45 000 sq m dedicated to exhibitions and shows Hosted 2014 FIFA World Cup III Development and Ownership A There are over 100 000 chain restaurants in the United States B 70 are owned by entrepreneurs known as franchisees
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