C103 1nd Edition Lecture 12Outline of Last Lecture I. Visual Anthropology General ReviewII. Representing Others ReviewIII. Nollywood ReviewIV. Indigenous MediaOutline of Current LectureI. Egyptian Television and Telenovas in SenegalII. Soap OperasIII. Why Soap Operas?IV. How do soap operas work?V. Telenovelas in SenegalCurrent Lecture I. Egyptian Television and Telenovas in Senegala. Why is this a problem?i. The post colonial state is an artificial creationb. How do you create allegiance to the nation state?i. One of the biggest problemsii. Especially a secular stateiii. Modeled on a constitution that is often seen as Westerniv. Where people are connected to familyv. And to religious congregationsc. First Televovas in Brazil and Melodramas in Egypt were political in naturei. Largely produced by the state d. Over time they became commodities that were packaged and sold on a broader market and abandoned politically edgy themes for the person and individual experienceII. Soap Operasa. What is the relationship between TV and modernity?i. Soap operas create allegiance to the nation stateb. Media can get people to think differently about themselvesi. To think of themselves as individuals rather than members of tribal lineages or religious congregationsii. We are all individualsThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.iii. We are dividual c. Who is the modern subject, or the Westernized individual?i. Autonomous, not bound by social ties such as family, tribe, ethnicity, religionii. Central to capitalismd. How do you get people to think of themselves as individuals?i. Appeal to peoples emotions to create a modern sensibilityii. Through cinema in British colonial Nigeria, through melodrama in contemporary EgyptIII. Why Soap Operas?a. Producers create stories abouti. Everyday, ordinary peopleii. Who are representations of the common citizeniii. Producers present the viewer with a moral orderiv. Influenced by local and national political ideologies b. Who are the producers?i. Educated, middle class members of societyii. Who have a particular notion of personhoodiii. Egypt, Senegal, state run mediac. When TV was first introduced in African countries, what questions were raised?i. Links between TV and national development, role of local vs imported programmingii. TV for political programmingiii. TV for political purposes iv. How to train personnel to run TV station equipmentIV. How do soap operas work?a. They popularize a distinctive configuration of narrative, emotion, and subjectivityb. A genre with particular conventionsc. TV and soap operas are a type of technology through whih new types of self are producedi. By staging interiorities, or the inner thoughtsii. By heightened emotionsiii. In the everyday, interpersonal worldd. Egyptian and Western sentimenti. Says it is not a linear evolution from traditional epic poetry to Western influenced mediaV. Telenovelas in Senegala. Global media: people are domesticating and being domesticated by mediab. How do people produce their own meaning from these imported shows? What isthe interpretive process?i. Gets interpreted different in the different parts of the world because of different experiences and backgroundsc. Telenovelas and the Construction of Identities i. How do telenovelas get people to think differently about themselves and their families and communitiesii. Fantasy, pleasure, escape, discuss socially prohibitive topics across ages and gendersiii. Address economic and social vulnerability of women, especially fragility of