Coll-C 103 1nd Edition Lecture 3 Outline of Last Lecture I. How should anthropologists study images?a. Jay RubyII. Why ethnographic film? a. 1920’sb. 1950’sc. Jean RouchIII. Photographya. Jay Rubyb. Sarah PinkIV. Culture and its representationV. Culture/Media a (mild) polemicOutline of Current Lecture I. The Anthropology of MediaII. Media Productiona. Founding Figuresb. Frankfurt School TheoristsIII. Media isIV. Technology and Trutha. ResearchCurrent LectureI. The Anthropology of Mediaa. A world saturated with media? What does that mean? i. Advertisements, phones, TV, Computers, Social mediaThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.ii. Things are less personal, media is all around usiii. Influences perception and personal viewmentII. Media Productiona. Founding Figuresi. Hortense Powdermaker1. Ethnography of Hollywood2. Social system in which movies are made influences their content and meaning3. Still relevant today. There are workers who make Hollywood what it is, and we don’t know anything about themb. Frankfurt School Theoristsi. Max Horkehimerii. Theodor Adorno1. Studied music2. Dumbing down of peoples cultural experiences3. Cultural Industry4. Media representations mask political and economic inequalityIII. Media isa. Socially conceived and socially enactedb. Is not separate from social lifec. Therefore should always be studied in contextIV. Technology and Trutha. Researchi. Mead and Bateson Debate the cameraii. Is photography an art or a science?1. Art is interpretive, not raw data, and even raw data is an interpretation, as an interpretation it allows for new insights and ways of seeing the
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