C103 1st Edition Lecture 13Outline of Last Lecture I. Egyptian Television and Telenovas in SenegalII. Soap OperasIII. Why Soap Operas?IV. How do soap operas work?V. Telenovelas in SenegalOutline of Current LectureI. BreakupsII. Media IdeologiesIII. Idioms of PracticeIV. Harold Garfinkel: Studies of Routine Grounds of Everyday ActivitiesV. StereotypesVI. Connections between Miller and SlaterVII. Boyd, White FlightCurrent Lecture I. Breakupsa. You more or less share assumptions about what counts as a bad breakup with your classmatesb. You are part of a community with shared and often unspoken expectationsc. Media Mattersi. Peoples ideas about the medium shape the ways that medium will delivera messageii. No matter what is actually sad, the medium becomes part of what is being communicated. The medium is part of the messageII. Media Ideologiesa. A set of beliefs about communicative technologies with which uses and designersexplain perceived media structure and meaning. That is to say, what people thinkabout the media they use will shape the way the use mediab. Not everyone shares the same media ideologyc. Notice that media ideologies about one medium are always affected by the media ideologies people have about other mediaThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.d. People define every technology in terms of the other communicative technologies available to themIII. Idioms of Practicea. People figure out together how to use different media and often agree on the appropriate social uses of technology by asking and sharing stories with each other. They end up using these technologies with the distinctive and communal flair that has attributed to dialects or idiomsb. Norms are evolving as we use social mediaIV. Harold Garfinkel: Studies of Routine Grounds of Everyday Activitiesa. Social world was filled with hidden rules for behavior that were so taken for granted it could be very difficult to notice them even if you tried tob. Advocated the technique of de-familiarizing everyday life by challeneging some unstated assumption as a way to discover the existence of hidden norms. He called it “breaching”V. Stereotypesa. Young adults adopt new technologies eagerly and uncriticallyb. People use social media in ways that further isolate them sociallyc. Communication is gradually and insidiously become “virtual” for peopled. Daniel Miller and Donald Slateri. Argues that virtual communication is a social accomplishment that sometimes accompanies a medium such as Internet, but does not invariably do soii. Facebook, video chats or instant messaging are not necessarily virtualVI. Connections between Miller and Slatera. The opposition of real and virtual…completely misses the complexity and diversity of relationships that people may pursue through the communicative media that they embed in their ongoing social livesb. Online and offline worlds penetrate each other deeply and in complex waysc. The role email in maintaining family relationships in Trinidadd. The relationships developed/maintained through the Internet cannot be assumed to mere creatures of the Internet developed in opposition to or replacement of something else called “traditional kinship”VII. Boyd, White Flighta. Teen preference for Myspace of Facebook went beyond simply consumer choice; it reflected a reproduction of social categories that exist in schools throughout the USb. Why is the division between adoption of Myspace and Facebook comparable to White Flight?i. Facebook is more clean cut like the suburbsii. People didn’t like the layout of