Take NotesSupport for/knowledge of First AmendmentTake Notes- Support for/knowledge of First Amendmento 75% report “it doesn’t go too far”o However 33% can’t name any first amendment rights 43% don’t know it protects freedom of speech 76% believe news media biased- Roots of Regulationo Regulation of US media rooted in colonial erao First amendment- Media regulationo Formal Laws Regulatory agencies- FCC regulations on ownership limits- Federal Trade Commission (FTC) rules on advertising Court rulings Constitutional Guarantees- Right to a fair trial- Right to privacy- Right to propertyo Informal Cultural values Norms Media are:- Market-driven- Politically sensitive Ratings, readership and sales matter Audiences expect journalists to inform (esp. about powerful) Western values of freedom, equality, honesty, truth, etc. Journalist rule breakers:- Often fired/forced resignation Public Relations Society of America (PRSA) Media Trade Associations- Motion picture association of America- Recording industry association of America- National association of broadcasters- Intellectual Propertyo “creations of the human mind” includes:- trademarks- inventions and patents- industrial designso Copyright law deals with: “copyright infringement” “fair use doctrine” words images publicity- POSSIBLE EXAM QUESTIONo Anyone who wants to use words, images, or publicity created by performing artists, broadcasters, authors, or writers of newspaper or magazines must get permission from the creator or they are engaged in…. Copyright infringement- “Happy Birthday to You”o composed by Patty and Mildred Hill (sisters)o Warner Music Group owns rights ($2 million/year)o Lawsuit: return song to “public domain”- Free Press and Fair Trial- Free Press and Privacyo Privacy laws provide protection against: Intrusion2 Embarrassment False light