Competing Standards in the NewsProminence or celebrityCompeting Standards in the News- Prominence or celebrityo Well known person whose actions considered newsworthy due to prominence. o Same for sports team, organizations, corporations- Issues/events that makes the news o Importance: socio-civic or orientation, “need to know”o Intrigue: entertainment- Orientation Standardo Mostly journalistico Concerned mostly with “public trust” obligationso Seeks to do quality journalism despite costo Info we NEED- Entertainment Standardo Mostly marketo Don’t want to spend too much time and money Little investigationo Seeks to reach the largest audience/readership possibleo Info we WANT- News Attributes and Standards of Productiono Orientation standard Often involves controversy or conflict, impact or consequence, timeliness Can also include psychological proximity, human interest, unusual or devianceo Entertainment Standard Unusual or deviance, prominence (celebrity), psychologicalproximity Can also include controversy or conflict, timeliness- Possible Exam Questiono We discussed how the “orientation” value of news is connected to the idea of  Needing to