AdvertisingAdvertisingAdvertising- Advertisingo Buy media space/time in mass media – communicate messageo Promote product/service/person/causeo Encourage taking/continuing inaction for commercial reasons; politics; ideology- How ads differ from news and entertainmento Intent Identify a sponsor Sell v Tell Call to action- Brevityo Short texto But long text can work for complex- Origins o Ads followed other forms of promotion Shop signs Town criers- Modern Media Modelo 1833o Benjamin Dayo New York Sun Low cost, ad supported media Ads paid production costs- Early Advertisingo Patent medicineso Railroadso Land development-- Retail Storeso John Wanamaker 1861 ads/promotions- 1875 first department store large assortment individual pricing advertised prices department store ads critical to newspaper success- 20% of all newspaper advertisingo POSSIBLE EXAM