Media and Government Politics: Part 2Paper A due Thursday by 9pmMedia and Government Politics: Part 2- Paper A due Thursday by 9pm- Exam 1 next week Wednesday- Exam 1 SG now posted on Canvas- Viral vid success o Need stimulating contento Promote sense of discoveryo Build fan baseo Search engine optimization- Electronic campaigningo Necessary tool for candidates YouTube Websites/ad links- Issues - Press info- Fundraising Email- Events and alerts- Get out the voteo New campaign tools FACEBOOK- New video capabilities- Easier to target potential supporters- Question/answer sessionso Obama’s Online Fundraising Machine “New School” e-strategies Micro giving- Easy to donate small amounts Multichannel marketing “Personal” fundraising- POSSIBLE EXAM QUESTIONo Obama campaign created a highly successful and unprecedentedinternet fundraising campaign by using all EXCEPT what? Payroll e-contributions- Pop Culture, Media and Politicso In 1992 presidential candidate Bill Clinton plays his saxophone in the Arsenio Hall Show. - News Media and Politicso Non debateso Staged eventso Sound biteso Horse race reporting Covering election and policy debates as a “game” Reasons- Easier to research- Easier to write- Safer to cover Who is ahead in the “race” and why?o Coverage can be superficialo Media can have a positive effect on governance o Shape what we think abouto Create powerful linkage between the government and how we view ito News coverage can lead us to think more about public decision