Take Notes Support for knowledge of First Amendment o 75 report it doesn t go too far o However 33 can t name any first amendment rights 43 don t know it protects freedom of speech 76 believe news media biased Roots of Regulation o Regulation of US media rooted in colonial era o First amendment Media regulation o Formal Laws Regulatory agencies FCC regulations on ownership limits Federal Trade Commission FTC rules on advertising Court rulings Constitutional Guarantees Right to a fair trial Right to privacy Right to property o Informal Cultural values Norms Media are Market driven Politically sensitive Ratings readership and sales matter Audiences expect journalists to inform esp about powerful 2 Western values of freedom equality honesty truth etc Journalist rule breakers Often fired forced resignation Public Relations Society of America PRSA Media Trade Associations Motion picture association of America Recording industry association of America National association of broadcasters Intellectual Property o creations of the human mind includes trademarks inventions and patents industrial designs o Copyright law deals with copyright infringement fair use doctrine words images publicity POSSIBLE EXAM QUESTION o Anyone who wants to use words images or publicity created by performing artists broadcasters authors or writers of newspaper or magazines must get permission from the creator or they are engaged in Copyright infringement Happy Birthday to You o composed by Patty and Mildred Hill sisters o Warner Music Group owns rights 2 million year o Lawsuit return song to public domain Free Press and Fair Trial Free Press and Privacy o Privacy laws provide protection against Intrusion Embarrassment False light Misappropriation 3