Media and Government Politics Part 2 Paper A due Thursday by 9pm Exam 1 next week Wednesday Exam 1 SG now posted on Canvas Viral vid success o Need stimulating content o Promote sense of discovery o Build fan base o Search engine optimization Electronic campaigning o Necessary tool for candidates YouTube Websites ad links Issues Press info Fundraising Email Events and alerts Get out the vote o New campaign tools FACEBOOK New video capabilities Easier to target potential supporters Question answer sessions o Obama s Online Fundraising Machine New School e strategies Micro giving Easy to donate small amounts Multichannel marketing Personal fundraising POSSIBLE EXAM QUESTION o Obama campaign created a highly successful and unprecedented internet fundraising campaign by using all EXCEPT what Payroll e contributions Pop Culture Media and Politics o In 1992 presidential candidate Bill Clinton plays his saxophone in the Arsenio Hall Show News Media and Politics o Non debates o Staged events o Sound bites o Horse race reporting Covering election and policy debates as a game Reasons Easier to research Easier to write Safer to cover Who is ahead in the race and why o Coverage can be superficial o Media can have a positive effect on governance o Shape what we think about o Create powerful linkage between the government and how we view it o News coverage can lead us to think more about public decision making o 2