Com Arts 155 1st Edition Lecture 25 Outline of Last Lecture I Website and Hoyty Awards II Putting Work on YouTube III Media Preservation Outline of Current Lecture I Contemporary Media Industries II YouTube Audiences and Aesthetics III A Semester to Remember Current Lecture Contemporary Media Industries Television and OTT Pay TV Powerhouses TV environment with big companies and channels These are still around and cable companies are still in business OTT Services Netflix Amazon Prime Hulu Plus Don t require cable services and allow for different material to be made There s growth here YouTube Thriving environment Less money as creators but the barriers to entry are low Big Opportunities State of the Movie Business Trend is that the amount of money coming in to the North American box office is flat It s only flat because your ticket prices keep getting pushed up Internationally there is growth there Big markets are India and China Tremendous growth in the number of screens in China As a result you typically make movies more accessible to outside countries Animated movies allow for that Motion Picture Industry Studios making fewer movies Focus on spectacle oriented entertainment that can succeed in the global marketplace Franchises mitigate risk Middle has fallen out bifurcation between blockbusters and indies You have giant studio movies on one hand and small indie cinema on another These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute It s become harder to make a living creating movies KickStarter It s a great way to try to raise money and get the word out Tech Industries OTT Netflix and YouTube and Awesomeness TV Important Policy Issues Net Neutrality Policies make sure that the internet doesn t resemble cable TV The charters and time warners can t favor the traffic of people who pay them more compared to others Web Designers vs Web Developers A lot of programing and web design jobs out there Web Programmer has a higher starting salary More web programmer jobs HTML and CSS combine the two You re dynamically creating HTML Gamer Gate Controversy Sexism in technology There s a ratio of just one woman to 12 men in the industry YouTube Big Question Why do web audiences gravitate to some videos much more than others Gangnam Style Broke YouTube It got over 2 billion views Spreadable Media not Viral Media Spreadable media is media that lots of different groups can take and share Why Has Gangnam Style Gotten So Many Views It s funny and over the top The beat is universal enough that it can apply to a global audience English chorus Putting a lot in there It took a lot of work Interactive It invites you to do something in the physical world dance It objectifies women and pokes fun at the man By wearing a tight tuxedo and not being a total sex symbol he s turning the comedy inward at himself It makes it easier for him to use women It s high energy with a lot of people around him It s diverse There s an openness to it Satire of all the rich people with show and pretense Comedy through incongruity Tremendous amount of work went into this A Semester to Remember Badgers beat Kentucky Podcasts commemorate it Professor s kids had a lot going on Your Work Over 1 400 pictures 136 Poster 398 Webpages 67 Podcasts 43 Award Nominated Videos Skills You ve Learned HD Photography Still and Video Web Design HTML and CSS Poster Design with Photoshop Digital Sound Recording and Editing Video Editing with Adobe Premiere Concepts You ve Learned Composition Framing and Design Fundamentals of Digital Technology Engaging Users and Audiences Classical Storytelling and Transmedia Storytelling Copyright Fair Use Contracts Awareness of Industry Change Big Questions What type of digital media producer are you Who is your audience How are you adding value to their lives What do you love about the process How can you use your hearts and minds to create personally meaningful work that contributes to the world