Com Arts 155 1st Edition Lecture 24 Outline of Last Lecture I Podcasts II Final Exam III Student Video Outline of Current Lecture I Website and Hoyty Awards II Putting Work on YouTube III Media Preservation Current Lecture Website and Hoyty Awards Website Distribution Need hosting See back page of assignment handout If any of this is confusing talk to the professors or the TAs for help If you did a good job organizing your directory structure it should not be too difficult Hoyty Awards Three Things to Know E mail your TA your project s title your group members and a screen grab from your video by next Tuesday at noon These will be used to create ballots and announce nominees Hoyty Awards Part 2 e g Section 309 begin at 2 25 pm in Vilas 4070 Big Question Who will you be wearing on the red carpet Wisconsin Nomination for Hoyty Award You own your intellectual property here We own the copyright to our work It gives us an opportunity but also creates certain challenges Putting Work on YouTube Web Distribution The Contract You sign it every time you upload to YouTube Content ID and Takedowns System for spotting copyrighted material Making Money Finding an Audience More on this next week The Contract These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Who owns the video 6C You retain all of your ownership rights in your Content However you ve given the distribution rights to YouTube So you can t give any exclusive rights to third parties It makes your copyright less valuable This probably won t be a problem for the videos we re making for this class However as we move forward we may want to think twice about putting it up on YouTube Can you be sued for something you post to YouTube 8A DMCA is what lets YouTube stay in business If YouTube complies with a takedown request in a timely manner they re off the hook 6B You re responsible 9 11 You re holding YouTube harmless If someone comes out and wants to sue you that s on you and not on YouTube Can you personally arrange for advertisements and product placements 4D YouTube says you can t go out and arrange for your own advertising because they want the advertising to go through them Google owns YouTube and likes being the middle man It ends up being a third third third split between revenue Can you avoid trolls who write horrible comments about everything you post Not really unless you turn off comments Content ID YouTube views this as a win win It s efficient having their robot analyze the clips for copyright violations However there could be problems without humans looking at it There s no gray area which ties into fair use Fair use is circumstances when it s ok to use copyrighted content It depends especially on the two factors of being transformative and if the amount used is appropriate How do you tell the robot what is fair use and what is not There has been quite a lot of backlash to content ID Mostly negative comments about content ID are on YouTube Overall shift in YouTube It just turned 10 years old and it s changed a lot in 10 years In the last 3 or 4 years it s tried to change its perception as a series of TV channels rather than just individually shared videos MCN Beware of YouTube MCN Contracts If you sign with an MCN which you can do instantly you sign a new contract which supersedes the existing one with YouTube You should read the contract before you sign It can have advantages Visibility MCNs have weight in copyright disputes It can have liabilities in a lot of cases you transfer the copyright to one of the channels and to another extreme you could sign away your right to anything you create in the future YouTube in 2015 Moving form user generated content to channels and MCNs multi channel networks Interested in subscriptions more than views Content producers can earn money for their work by Becoming a YouTube partner or signing w a MCN Pre roll ads are algorithmically placed by YouTube and AdSense Creators typically receive 1 3 per 1 000 impressions CPM Now payment is typically determined by how long people watch your video YouTube is essentially rewarding creators for getting people to continue watching They re incentivizing producers who do the kind of work that make people want to come back Media Preservation Questions you need to ask Who owns my video Read the contract s Am I using copyrighted content in my video If so am I using it in a manner that qualifies as fair use Beware of YouTube s Content ID bots What value am I gaining from sharing the video this way Visibility Money Personal satisfaction What value are web users gaining from watching and sharing my work How am I preserving my work YouTube is not an archive They just want to distribute Two Cautionary Tales Toy Story 2 What They Did Wrong Pixar didn t test their backups We should be backing up our data but we have to check to make sure that they re functional They made it too easy to delete everything What They Did Right There were multiple backups It was off site EyeBeam What Went Wrong Natural Disaster of Hurricane Sandy They left physical copies in the building at ground level or basement We do this a lot In the event of a flood all of that is submerged A lot of it was on obsolete media On formats that can no longer be played back Need to be able to test it to make sure it still works Take Away from Stories LOCKSS Lots of copies keep stuff safe We don t just want to have one copy of something Dorothea Salo s Rule of 3 2 1 3 copies 2 different formats 1 copy minimum off site Other Preservation Rules Use open source and or well documented media formats Playback technologies may die before the data You need to migrate the data to other formats Backing up is not enough You need to audit the data HTML and CSS files are easier to preserve than advanced web applications It s really easy to move directories and make them portable It s harder when you start to use more advanced web technologies which rely on databases and software Practices for Working with Adobe Files Keep files in their native formats for as long as possible Save both native format and export at highest quality possible It s not just about technology Culture influences preservation choices What do we value What is worth saving How many silent films still survive Not many old films survive People didn t recognize their cultural importance Library of congress said that they were going to start