JOUR 3745 1st Edition Lecture 21 Outline of Last Lecture 1 Elements of advertising a Intended effects b Actual effects 2 Debates about advertising a Issues with advertising 3 Pro Advertising 4 Commercials Outline of Current Lecture I Sign II Sign signifier III Symbols Current Lecture Sign everything in your experience object every action or event Can influence you to think about something else Sign Signifier the perceivable part of the sign visual audio textual Over Signified the meaning evoked or referent captured by the signifier 1 Symbolic relationship connection a Meaning is agreed upon by a large number of people b American flag 2 Indexical causal connection a Casual direct link between signifier and the signified 3 Iconic resemblance a Resemblance between the signified and the signifier These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Signs symbols Statue of liberty signs on bathroom red roses
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