JOUR 3745 1st Edition Lecture 14 Outline of Last Lecture I. Comic book industry- stages a. Processesb. Mainstreamc. DistributionII. Super Hero Genrea. Representationb. Films Outline of Current Lecture:I. Heino Modela. Traditional cultureII. Fab Fivea. Plotb. SubplotsCurrent Lecture:Heino Model:1. Traditional Culture2. Subculture emerges (rebellious youth) and challenges traditional values, beliefs, etc.3. Period of dissension4. Marketers take notice and commodify the subculture’s cultural artifacts 5. Subculture and its cultural artifacts become mainstream- initial values, beliefs alteredFab Five- Plot and Subplots 1. College basketball culture (Michigan basketball team)2. Urban subculture vs. college basketball culture 3. Hip Hop Subculture 4. Racial issues and socioeconomic issues 5. NCAA rules regarding college athletes and endorsements6. Friendship among players, whole team and coachNote: On handouts “cultural capital” refers to how people dress, how they act, their behavior, certain words (i.e shred the mountain) their customs, rituals, and traditions) These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a
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