Jour 3745 1st Edition Lecture 14Outline of Last Lecture ( Last Lecture was the midterm)Outline of Current Lecture The movie IndustryI. Productiona. DistributionII. Marketing Moviesa. Blockbusters b. Storytelling III. Ideology a. Auteur TheoryIV. Encoding and Decoding a. Techniques of interpretation b. TextsCurrent Lecture:The Movie IndustryProduction :- Major studios- Mini- majors- Independents Production/ Distribution:- Find movies to produce/ distribute - Movies produced (created) by distributer’s studios- Movies from independent producers- Cost- sharing with other distributers Marketing Movies - Research - Publicity to buzz/ special events, tie ins, stars, stars on talk shows/ social mediaThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- Advertising/ promotion Major Chains - Regal - Amc- CinemarkEmergence of Blockbuster Movies- Late 1960’s -1970’s - Film school brats- Counter culture films replaced with traditional genre – violence and or sex- Jaws What are some characteristics of Hollywood blockbusters?- Incarnation of novel, comic book, T.V show, etc- Sequels, prequels, remakes- Market research- Synergy- Saturation advertising and promotion- Global- action more than drama/ culture- Messages / themes Movie, storytelling, and interpretation- Culture and storytelling- the shared understandings (beliefs), values, practices, and symbols of a group of people- Cultures values and beliefs reside in stories it tells- Our stories help define our realities, shaping the way we think, feel and actIdeology- a system of beliefs that groups of people share and believe are inherently true and acceptable; their worldview, how things ought to beCharacteristics of Ideology - Socially constructed- Dominant ideologies - Perpetuated through socializing agent - Culture is deeply connected to ideology- American cinema Auteur Theory- Became popular during the 1960’s (mass produced vs. art)- Focus- director- Analyzing a number of films- common stylistic choices (camera angels, lighting, editing, etc)2 Stages of making meaning within any given text1) Encodinga. Auteur theoryb. Manifest vs. Latent Message2) Decoding (interpretation)a. Schemes and expectations Interpreting texts – whose perspectives?- Isn’t it just “entertainment”?- Creator (author) only- Audience interpretationTechniques of interpretation – Different Methods - Narrative Analysis- Gene Analysis- Semiotic Analysis - Content Analysis Texts- Movies- TV shows- Songs- Books- Commercials- Magazines-