JOUR 3745 1st Edition Lecture 20 Outline of Last Lecture I Fascination with celebrities a Parasocial interactions b Audience types II Tabloids III Paparazzi a Mendelson Outline of current lecture 1 Elements of advertising a Intended effects b Actual effects 2 Debates about advertising a Issues with advertising 3 Pro Advertising 4 Commercials Current Lecture Media and Advertising 4 elements of advertising 1 2 3 4 Paid Mediated Identifiable source Intent to persuade Intended effect Exposed to advertisement hope you have a positive about a brand purchase from brand Attitude toward brand influences purchases Persuade you to change possible bad attitude These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Actual Effect how the ad actual makes you feel Larger Debates About Advertising and the Response Demand creation vs demand response activates an existing need Materialism v Self control we work to purchase things vs we have self control Shaping vs Mirroring shaping our culture vs reflecting our stereotypes Manipulation vs persuasion passive v active audience Monolithic industry vs Diversified separate competitive agencies Specific Issues With Advertising Product placement Body and self image Advertising to children Controversial products Stereotypes Pro Advertising entertainment and pop culture 1 Supports the media and entertainment industries 2 Reflects culture and can sometimes be considered art maybe even High art Commercials Deal With 1 2 3 4 5 6 7 Rebirth Snickers commercial 2010 superbowl Quest Rags to riches Journey and Return Tragedy Comedy Parody 8 Overcoming the monster
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