MKTG 477 1st Edition Lecture 34 Outline of Last Lecture I What you need to know before developing a creative strategy II Creative brief a Elements of brief Outline of Current Lecture I Decisions to make regarding the creative execution II Chipotle example Current Lecture April 22 2015 Creative continued Jingles songs to grab consumers attention AT T Miller Lite home security Gas x herpes PMS Imodium Trojan condoms Pregnancy test Viagra Eric O Shea video Decisions to make regarding the creative execution Appeals rational emotional reminder teaser o Sex humor fear of not belonging o Teaser Mercedes self driving cars coming soon It s coming Spokespersons real or fictitious o Advantage already have connection with consumers positive effect o Disadvantage spokesperson makes poor decision influencing consumers support to them and the company Cues color headlines illustrations copy music voice overs jingles o Gallo voice over taught their consumers how to pronounce different types of wine Hal Riney 1986 Other creative elements animation special effects legal issues Chipotle how the ad was made Back to the start cultivate a new world These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute 3D printer used to create miniature set Character animation detail oriented 1 004 frames 4 week production
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