MKTG 477 1st Edition Lecture 28 Outline of Last Lecture I. Answers to question 1 of handoutII. FrequencyIII. Gross impressionsIV. GRPsV. Reach strategyVI. Frequency strategyOutline of Current Lecture I. Answers to question 2 of handoutII. Answers to question 3 of handoutIII. Media conceptsCurrent LectureApril– Media part 3Answers to question 2 of handoutA. 6 millionB. 6/17 = 35.3%C. 270/35.3 = 7.6 timesD. 270Answers to question 3 of handoutA. 13 millionB. 13/27 = 48.1%C. 2/27 = 7.4%D. 23/13 = 1.8 timesE. 48.1 x 1.8 = 86.6 Media concepts - Rating – the percentage of all TV homes in America tuned to a particular programo = # of homes tuned to a particular program/# of TV homes in Americao Denominator includes homes with TVs on or ofo Sunday Night Football (10.7 rating)These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. 12.3 million/114.9 million = 10.7- Share – of all homes with TVs turned on a specific time, share is the percentage of these homes tuned to a particular programo = # of homes tuned to a program/# of homes in America with TVs ono Sunday Night Football (17% share) 12.3 million/72.4 million = .17 =
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