MKTG 477 1st Edition Lecture 30Outline of Last Lecture Outline of Current Lecture I. Rating/ShareII. Designated Market Area (DMA)Current LectureApril 13, 2015 – Interpreting a rate cardGrey’s Anatomy - P18+ = persons 18+ years old- Rate of $2,000 = cost of showing one 30 second ado Rate is a lot less than a national buy- Rtg. of 10.5 = percentage of homes in the Spokane area tuned in to Grey’s Anatomy- Shr. Of 25 = percentage of homes in Spokane area tuned into Grey’s Anatomy out of those with TVs turned ono Of the homes that have a TV turned on between 9 and 10 o’clock on Thursday, 25% of those homes were watching Grey’s AnatomyRating/Share – National example (not on rate card)- TV viewing households (millions) at 8pm on Thursdayo ABC = 20o CBS = 16o NBC = 31o Fox = 8o Others = 4 - Assume there are 114.9 million households with TVs in America- What is ABC’s rating?o 20/114.9 = 17.4%- What is ABC’s share?o 20/(20+16+31+8+4) = 25.3%Back to the rate card…These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Designated Market Area (DMA)- 210 in the United States- Spokane is the 73rd largesto TV households = 426,690o Percentage of total US households = 0.372% (426,690/114,700,000)- Approximately how many households in the Spokane DMA watch Grey’s Anatomy?o 10.5 x 426,690 = 44,802 households- How many individuals? 82,000 (given)- Share of 25o .25 = 44,802/x o Homes watching anything = 179,208- CPP of $190.48 o Media cost/program rating o $2,000/10.5 = $190.48- (000) of 82o 82,000 individuals watching- CPM of 24.39o The media cost to reach 1000 customerso (Cost of placing the ad in the medium/# of individuals reached) x 1000o (2,000/82,000) x 1000 = $24.39, or
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