MKTG 477 1st Edition Lecture 25 Outline of Last Lecture I FTC orders II FTC remedies Outline of Current Lecture I FTC remedies continued II Exam 2 information Current Lecture FTC remedies continued Restitution remedy Restitution remedy getting things back to where they were before something bad has happened o Getting consumers back to the same mindset as before the issue o Affirmative disclosure a disclosure that tells people what they need to know so they no longer think of the ad claim in the wrong way required by the FTC o Corrective advertising a future advertisement that the FTC requires companies to run with an affirmative disclosure and must reference the previous advertisement they ran with a deceptive message o Cooling off periods typically focused on door to door sales even if there is no misrepresentation by the salesperson you have 72 hours to revoke your commitment trying to get things back to normal o Refunds you are compensated for the amount you spent on the product Punishment remedy paying more than what the customer paid for the product o Fines can be in the millions o Prison o Negative publicity Exam II Four topics promotional plan objective setting budgeting and advertising regulations criteria o Day one 20 multiple choice and 2 short answer o Day two promotional plan sales response function curves threshold effect Know the types of characteristics remedies These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Percent of sales 2 5 of revenue Origin of marketing goals the company
View Full Document
Unlocking...