Psych 344 1st Edition Lecture 15Outline of Last Lecture I. Counterbalancing (cont.)II. Reliability/ValidityIII. Survey MethodsOutline of Current Lecture II. Survey Research III. Interview ModelsCurrent LectureSurvey Research- Questionnaires/ Interviews1. Questions are: closed-ended/open-ended, quantitative/qualitative2. Quantitative – experimentation, Qualitative – descriptive research3. Filler and contingency questions (all questions follow up on each other)4. Likert Scale- How much you “like” something- Question Formats1. Rating, Ranking- Sequencing2. Funnel – go from most general questions to most specific- Sources of Bias3. Wording: Leading questions, threatening questions, double-barreled questions (ask two things at once so it’s hard to separate the answers)4. Response set- Ways to Avoid Bias1. Alternate forms – try varying order of questions/items2. Counterbalance items across versionsInterview Models- Much more engaging - Schedule-structured- Focused- Nondirective - Require little training to administerThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.1. Can be completed by psychologist or by patient or caregiver - Usually quicker- Directed responses- Limited by questions on the form- Good to use with quantitative measures (experiments)Non-Directive- Requires advanced training, usually administered by psychologist - Open-ended questions- Responses are more broad- Information can be difficult to