JOUR 3745 1st Edition Lecture 10 Outline of Last Lecture I Sexual stereotypes a Hyper sexuality b Gender display II Objectification a The male gaze theory III Women music and pornography a Waves of feminism b Female role stereotypes c Female empowerments campaigns Current Lecture Outline I II III IV Industry Trends a Money loss Music Industry a Types of ownership b Production c Distribution Record sales a Other ways to make money b Decline in profits due to Music for free a Concerns Current Lecture Industry Trends Ownership is international Production is fragmented Distribution is concentrated It s losing money Money loss o Decades ago revenue was 38 billion o In 2013 global revenue was around 15 billion o The majors blame digital revolution for its problems These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute The m The Music Industry Traditional analog business model Types of ownership o Major labels warner music group o Sub labels Atlantic o Independent labels indies early star records Production Songs to initial recordings Artist and repertoire agent locating signing and developing talented artists Financial investment in artist Studio staff audio engineers Protecting copyrights licensing Distribution Manufacturing physical forms Distribution to retail outlets and record clubs Promotion Radio Tradition avenues for exhibition Record clubs Brick and mortar record stores Retail stores 2 ways artists are compensated for their performance on recorded music Flat fees Royalties Artist signs with label Must pay for production and distribution Label will advance money deduct costs from artists royalties Artists must also pay band members managers attorneys etc More than 500 000 albums to break even 1 Traditional Record Sales Publishing Royalties Other ways to make profit Concert tickets Merchandise Licensing fees from movies commercials and TV shows Recording of shows Get involved with other industries fashion etc Appear on TV entertainment Decline in profits due to Music piracy file sharing and illegal downloading Emergence of online stores ITunes create low profit margins on digital downloads vs traditional CD formats Streaming and subscription services Concerns over Music Piracy file sharing and Illegal downloading Copyright infringement protection of creative ideas Industry claims big money loss from music piracy file sharing and illegal downloading Recording industry association of America has sues website owners Napster Grokster etc and individuals Concern over music piracy Why do people illegally download music How does illegal downloading effect musicians What new model could the recording industry use so everyone gets their fair share