Journalism Mass Media 03 24 2014 History of Hollywood Started largely by Jewish Immigrants Worked in L A to avoid Edison o They all hated Thomas Edison because he tried stopping anyone else who tried to make a movie in New York o Started Warner Brothers Paramount started groups to start making movies Clicker question What was the Studio system A factory like system where all the parts of film production including talent worked for a studio Too much media ownership concentration o Big issues in Studio System 1 The actors had to do whatever 2 The studio told them to do 3 They didn t get credit in a lot of the movies didn t get paid very well 4 Became a monopoly o 1948 U S supreme ruled Gateway for industry to become independent independent producers Rise of feature length films o The Birth of A Nation First feature length film highly racist o Actors started to be treated like starts given credits o Rise of expensive movies Griffith needed outside funding for next movie Back to the Cold War Era o US and capitalism vs USSR Fear of Communism o Clicker question Who were the Hollywood Ten Ten writers and directors who refused to testify to congress o HUAC Blacklists and the Hollywood 10 The Production Code o 1927 don ts and be careful No drugs could be shown no white slavery no interracial sex no sex hygiene no profanity etc Media affects theory you should show bad deeds being punished social learning theory cognitive theory Lasted for 41 years controlled content until rating systems came out in 1968 o Clicker question Who decides what rating to give a movie A panel of 10 to 13 parents in the Los Angeles Area What determines how a movie is rated Language nudity violence drug use You can say the F word once in a movie and it can still be PG 13 The Blockbuster Era o Summer of 1975 Jaws o Studios only put out big movies during Christmas families had time off work home o Clicker question What technique do studios use to ensure success for blockbusters Ad campaigns with crosspromotional marketing tie ins big stars large target audiences word of mouth campaign Hollywood today The Formula o Big Blockbusters o Or low budget niche movies o Tie ins and after markets very important Bollywood o Clicker question What is a masala film Movie with many storylines musical interludes strong hero heroine and villain Political Communication 03 24 2014 Types of political communication Traditional news coverage Candidate communications o News releases o Mailing phone call texts o Social media o Advertisements o Campaign events Political blogosphere o Drudge Report Daily Kos Talking Points Memo RedState Wonkette Huge growing gross of these online blogs to give us political information blogs have power to shape political agenda Interpersonal Communication best predictor of who we will vote for Media and Politics Today Political Communication Three Main Players 1 Political Elites o Want publicity o Want favorable public opinion 2 The Press o Want to provide information to public o Want to get the inside scoop before others 3 The Public o Want accurate information for making voting decisions o Want their favored candidates to look good Political Ads Iconic Ads o LBJ vs Goldwater 1964 Daisy ad o G H W Bush vs Dukakis 1988 Willie Horton ad Do negative ads work 2007 study in the journal of politics o Negative ads tend to be more memorable than positive ones o But they did not affect voter choice But campaign consultants think they work Political communication challenges Challenges for candidates GOTV Get out the vote Getting people to go vote biggest challenge Track online behavior and target advertisements Clicker Q Which is not one of the three categories campaigns put voters into Registered voters Three categories likely supporters those who can be persuaded those supporting another candidate Candidate profiling o Voting records credit commercial data o Implications o No good without voter models Clicker Q which is not one of the three reasons Kreiss argues that campaign data aggregation is a dangerous practice for democracy Data aren t accurate Information asymmetries Clicker Q One benefit of data aggregation for political candidates is Voters targeted by campaigns using data are more likely to vote Challenges for political reporters Candidates are political operatives repeat the same talking points over and over again Fear of appearing biased He said v she said journalism Clicker Q he said she said journalism is similar to Journalism of Assertion sources have most power Challenges for Voters Who to believe Where to get info Is it the whole story Lack of issue based coverage Horse race coverage who s leading where in what states how can they boost votes Apathy Not caring one way or another opposite of passionate Clicker Q according to todays reasons disengaged citizens are likely to see political advertising in the era of big data Less Social media and GOTV Seeing a Facebook message showing friends who had voted increased the likelihood people would actually vote in the 2010 midterms Media Ethics 03 24 2014 What are Ethics Not the same as Morality Not the same as laws What you have to do or what you cant do Ethics what you should or should not to o What you do when no answer seems right when all answers are problematic Page 343 What is the best option Why examine media ethics Media production o Example Do you identify a rape victim in a story Media consumption Ethical Principles allow us to think through a dilemma Clicker Q Aristotle s Golden Mean states that Virtue lies between the extreme behaviors the midpoint The Golden Mean Aristotle Virtue resides between extremes o Rush and roll fast not evaluation situation o Evaluation in the middle not rushing in and not sitting back Virtue lies in the ACTOR what is virtuous for you Being courageous Clicker Q The Categorical imperative Formulated by Immanuel Kant Concerns the ethics of the act itself Says that you should do only what you would want everyone else to do Clicker Q Utilitarianism One should act to ensure the greatest good for the greatest number Utilitarianism John Stewart Mill Greatest good for the greatest number what are the consequences of lying The needs of the many outweigh the needs of the few Clicker Q Which of the following is NOT a step in Bok s Model Determine the most important values for the situation BOK s Model 1 Consult your conscience gut check 2 Seek alternatives other possible actions 3 Hold a dialogue with everyone involved o Might