Bottom lineBecause we spend so much time in mediated world – we lose trck, get confusedMedia claim to present reality:“Ripped from the headlines”“Based on facts”Not how real are media messages BUT RATHER…Which elements are real? Which do you trust and why?How do you trust one website and you don’t another?What is it in a message that makes you feel into the content?Example: going through a movie trailerAudience AgeAverage Age of a network newscast viewer: 58Average Age of a local newscast viewer: 47Average Age of a local newspaper reader: 49Average Age of online news user: 31Average Age of a daily show viewer: 25News: The purpose of JournalismInform citizensServe democracySpecial type: participatoryNews: The PurposeAccurateResponsibleObjectiveFairQuickWatchdogFirst draft of historyMirror NOT creator of factsWatchdog function of news media: Expose social illsFirst Amendment: Freedom of thoughtNews: The challengesDeadlines:Hardest for print mediaResources: everything is so portibleEquipment, travel, space and time, and poor use of itHow much can you cover on dateline?The more time and space you have the better job you can doGreatest challenge = mirror function & objectivityFRAMING – the way in which you view the worldDefinition: Frames are organizing principles that are socially persistent over time, that work symbolically to structure the social world.Spin but not as intentionalNews: Framing Influences1. GeographyNY/LA/D.CWestern worldNot just how much but how they are presentedExample: AfricaNews: Framing influences2. SourcesThe rolodexToo close: LapdogPublic relations: US military over 100 million $ budgetKey idea: geographical biasEx. India – Hinduism, existing structuresApril 9, 2003 – The fall of Baghdad. U.S. Marines enter city and tear down the statue of Hussein – Baghdad fallsControl roomAl JazeeraChapter Nine 02/18/2014Bottom line-Because we spend so much time in mediated world – we lose trck, get confused-Media claim to present reality: o“Ripped from the headlines”o“Based on facts”-Not how real are media messages BUT RATHER…-Which elements are real? Which do you trust and why?oHow do you trust one website and you don’t another?oWhat is it in a message that makes you feel into the content?oExample: going through a movie trailerChapter 10: NEWS 02/18/2014Audience Age-Average Age of a network newscast viewer: 58-Average Age of a local newscast viewer: 47-Average Age of a local newspaper reader: 49-Average Age of online news user: 31-Average Age of a daily show viewer: 25News: The purpose of Journalism-Inform citizens-Serve democracy-Special type: participatoryNews: The Purpose-Accurate-Responsible-Objective -Fair-Quick-Watchdog-First draft of history-Mirror NOT creator of facts -Watchdog function of news media: Expose social illsFirst Amendment: Freedom of thoughtNews: The challenges -Deadlines:oHardest for print media-Resources: everything is so portibleoEquipment, travel, space and time, and poor use of itoHow much can you cover on dateline? oThe more time and space you have the better job you can do -Greatest challenge = mirror function & objectivity -FRAMING – the way in which you view the world-Definition: Frames are organizing principles that are socially persistent over time, that work symbolically to structure the social world.-Spin but not as intentionalNews: Framing Influences1. GeographyNY/LA/D.CWestern worldNot just how much but how they are presented -Example: AfricaNews: Framing influences2. Sources-The rolodex-Too close: Lapdog-Public relations: US military over 100 million $ budget -Key idea: geographical biasoEx. India – Hinduism, existing structures -April 9, 2003 – The fall of Baghdad. U.S. Marines enter city and tear down the statue of Hussein – Baghdad falls-Control room-Al