IUB JOUR-J 110 - J110 Midterm Review (16 pages)

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J110 Midterm Review



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J110 Midterm Review

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Pages:
16
School:
Indiana University, Bloomington
Course:
Jour-J 110 - Foundatns of Jour & Mass Comm

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J110 Midterm Review 10 11 2012 Chapter 1 Living in a Media World Communication How we socially interact at a number of levels through messages Spoken written words gestures music Intrapersonal communication o Communication you have with yourself o How you assign meaning to the world around you Interpersonal communication o Intentional or accidental communication between two people o Verbal or nonverbal Group communication o Communication in which one person is communicating with an audience of two or more people 350 person lecture in a university class Mass communication o When an individual or institution uses technology to send a message to a large mixed audience most of whose members are not known to the sender Speeches Elements of mass communication Mass media o The technological tools or channels used to transmit the messages of mass communication Sender Message Channel Reciever SMCR o A dated model that is still useful in identifying the players in the mass communication process o Sender The media o Message Content being transmitted by the sender to the receiver o Channel The medium used to transmit the encoded message o Receiver The audience for the mass communication message Media Literacy Audience members understanding of the media industry s operation the messages delivered by the media the roles media play in society and how audience members respond to their messages The cognitive dimension o Deals with the ability to intellectually process information communicated by the media The emotional dimension o Covers the feelings created by media messages The aesthetic dimension o Involves interpreting media content an artistic or critical point of view The moral dimension o Consists of examining the values of the medium or the message Seven Truths They Don t Want You to Know About the Media 1 The media are essential components of our lives 2 There are no mainstream media 3 Everything from the margin moves to the center 4 Nothings new Everything that happened in



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